WASHINGTON, DISTRICT OF COLUMBIA--(Marketwired - Mar 26, 2014) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN) announced today that it has launched four new large-scale mobile shopper marketing campaigns within the last month.
All programs were built using SnippCheck, Snipp's unique receipt processing solution as well as SnippWin, Snipp's comprehensive mobile promotions platform.
According to Atul Sabharwal, CEO of Snipp, "Prominent brands have been tapping Snipp to use its platform to drive sales in store, increase participation and grow their marketing databases."
"As we have started to integrate our various shopper marketing solutions into a comprehensive whole and continued to expand our network of rewards fulfillment partners, brands have started to recognize the utility of having a one-stop shop to conduct their mobile-based shopper marketing promotions," he said.
In the health and beauty segment, a leading brand ran a pre-Valentine's Day offer using SnippCheck to increase sales. It ran for two weeks ahead of Valentine's Day exclusively in Walgreens stores. The offer was featured on a Catalina-powered coupon printed on the back of the supermarket receipt. Shoppers were instructed to send a picture of their receipt to SnippCheck by text message to receive a variety of different experiential rewards tied to Valentine's Day.
"This was a first-of-its-kind program where we used Catalina coupons as the call to action for the promotion and the results were very impressive," said Mr. Sabharwal.
Also in the healthy and beauty segment, a well-known brand leveraged SnippCheck to launch a purchase-related promotion tied to health and wellness. Shoppers have to purchase two of their products in the same transaction and submit their receipts via text message or email to qualify for rewards such as personal training or a spa session. This national program, which is still in market, has been customized to provide retailers with unique tie-ins, thereby allowing the brand to address specific retailer needs without launching individual campaigns for each retailer.
Snipp has continued to build on its expertise in promotions for the wine, spirits, and beer industry. Using SnippWin, its mobile promotions platform, Snipp is powering a giveaway promotion for a leading liquor company. Consumers that text in the campaign keyword are first age-gated and then provided with a registration form to receive a branded cooler bag from the company.
Snipp also launched its first promotion in the pharmaceutical industry for a category-leading over-the-counter pain relief brand. Using SnippCheck, the brand is offering consumers a reward for purchasing any of their products.
According to Mr. Sabharwal, "Snipp's shopper marketing solutions bridge the gap in shopper and consumer promotions. We are pleased to see that companies in multiple verticals are recognizing and utilizing our unique technology to further their reach in their shopper promotions. And we have more to come. Expect to see many more unique and cutting edge promotions launching soon with new and repeat clients."
Snipp is also sponsoring the Brand Activation Association's Annual Marketing Conference in Chicago.
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:
- Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full fledged loyalty programs.
- Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish to - without needing to coordinate with retailers, or requiring consumers to download an app.
- Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites easily and at scale.
- Augmented Reality: Snipp produces cutting edge augmented reality campaigns for some of the leading brands around the world.
Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.
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