BETHESDA, MARYLAND--(Marketwired - Jun 4, 2014) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN) announced today that it launched six new campaigns on Sunday, June 1. The campaigns leveraged all SnippCheck, Snipp's unique mobile receipt processing solution, in conjunction with other solutions including SnippWin (its contest and promotions platform) and SnippRewards (its rewards platform).
"We are very pleased to see how quickly and effectively our mobile promotions solutions have scaled - as have clients' demand for our solutions," said Atul Sabharwal, CEO of Snipp. "A few months ago, we were very pleased to have launched six large scale programs in six weeks. Now we just did six in one day - and on a Sunday, no less."
In addition to the sheer number of campaigns launched simultaneously, there were two additional firsts for the company: the first use of user-generated content in a Snipp program, and the first time SnippCheck has been used for a gift-with-purchase program for a magazine publication.
According to Mr. Sabharwal, the recently released campaigns are a testament to the breadth of possible use cases for SnippCheck and the Snipp platform, and are the first of many new campaign launches expected for the upcoming summer season.
Alcoholic Beverages. A leading premium alcohol brand that ran a text to sample program for Cinco de Mayo launched their second incentive program on Snipp's platform. The new campaign is a multi-stage gift-with purchase and sweepstakes program. Consumers that purchase the product can submit their receipt to get five song downloads, while users that sample the product in stores can qualify to receive one song download. Consumers may also send in a picture of them with the product to get a free song download. All registered participants are entered to win a trip to Iceland to see Justin Timberlake in concert.
"We continue to deepen our experience in the alcoholic beverages and wine industries," said Mr. Sabharwal. "Furthermore, this particular program really demonstrates the flexibility of our solutions in being able to handle multiple different use cases as well as incorporating photo submissions, all while being compliant with various state requirements pertaining to alcohol promotions."
Magazine Gift-With-Purchase. A leading health magazine launched a gift with purchase program in partnership with a popular athletic footwear brand. Consumers that purchase a pair of qualifying shoes can send in their receipt to SnippCheck for validation. Once validated, consumers will receive a one-year subscription to the publication.
Cosmetics. A well-known cosmetics brand is running an exclusive program at Walgreens with SnippCheck. Consumers who purchase a specific mascara product and any qualifying eyeliner can submit their receipt by picture text messaging and receive a free song download once their purchase has been validated.
Food Products. Snipp launched the first of several anticipated promotions with a leading CPG food products company. Consumers that purchase three of the brand's products in one transaction can send in their receipt to SnippCheck to win a trip to meet the brand's sponsored NASCAR driver and attend a NASCAR race of their choice. The promotion is customized with unique calls-to-action and keywords for each participating retailer.
Health Products. Based on positive results the first time around, a leading over-the-counter muscle pain relief brand re-launched a campaign it had run with Snipp in February. Consumers that purchase two items in one transaction can choose a lifestyle reward offered near them, including a free personal training session, golf lesson, and more.
Wine. Snipp is powering a lead generation program for a winery. The call to action prompts users to register to enter into a contest to win a steakhouse dinner. The winery is using the program to help build out its customer database for future CRM efforts.
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:
- Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full fledged loyalty programs.
- Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish to - without needing to coordinate with retailers, or requiring consumers to download an app.
- Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites for brand campaigns easily and at scale.
- Augmented Reality: Snipp has been producing cutting edge augmented reality campaigns for some of the leading brands around the world.
Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Bethesda, MD, with international operations in Canada, Mexico and India.
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