Snipp Launches Three Exciting New Programs With Leading CPG Companies; Also Signs on Its First Two Customers in the United Kingdom


BETHESDA, MARYLAND--(Marketwired - Jun 19, 2014) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN) announced today that it launched three new programs with leading brands. Each program is unique and highlights different Snipp capabilities.

Snipp is fueling a leading consumer brand company's summer loyalty program. Consumers that spend $25 on any of the company's family of beauty care brands qualify to receive a $10 gas gift card. The program is valid for all products across multiple brands and at any retailer nationwide. Consumers can also submit multiple receipts over time to qualify for the reward, and the solution automatically keeps track of the spend on qualifying products and whether it meets the required threshold. To make the entire campaign work seamlessly, Snipp utilized its SnippCheck mobile receipt processing solution in conjunction with SnippLoyalty, its loyalty engine, that tracks consumer spending, and SnippRewards, its rewards platform for rewards fulfillment.

A leading personal care consumer products company is leveraging Snipp in their summer Hispanic marketing program. Consumers that purchase three or more products across any of their brands at a specific food retailer in four cities receive a unique code that they text in to Snipp. They are then prompted to fill out a registration form and are entered to win a visit from a mariachi band at a family party this summer. This particular campaign was enabled by SnippWin, Snipp's contest and promotions platform.

Snipp also launched a new augmented reality campaign for a client in the Middle East. Participants scan a specific sculpture using SnippAR, the company's Augmented Realty app and are then prompted to fill out a form to enter a sweepstakes for a gift card. The promotion is designed to encourage customers to visit a leading mall in the region.

Mr. Atul Sabharwal, CEO of Snipp, said, "Last week, we launched three very different campaigns with leading companies across two continents. We also received our first orders from the United Kingdom for promotions planned by our customers in large retailers such as ASDA in the UK. We are excited by the organic growth of our platform. While we continue to execute larger and more diverse programs with our clients in the US, the platform's breath, depth and modularity are a natural fit for expansion into any geography."

About Snipp Interactive Inc.

Snipp Interactive Inc. ( builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:

  • Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full-fledged loyalty programs.
  • Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish - without the need to coordinate with retailers, or for consumers to download an app.
  • Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites for brand campaigns easily and at scale.
  • Augmented Reality: Snipp produces cutting edge augmented reality campaigns for leading brands around the world.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Bethesda, MD, with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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Press Enquiries
Atul Sabharwal
Snipp Middle East
Aya Kabbara
Managing Director, Middle East
(202) 417-2005 Ext. 103
Investor Relations
Jaisun Garcha

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