Snyder's-Lance Sticks With Salient for Business Performance Optimization

Marketwired

HORSEHEADS, NY--(Marketwire -08/02/12)- Snyder's-Lance, Inc., which was formed by the 2010 merger of Lance Inc. and Snyder's of Hanover Inc., two venerable snack food companies, has selected Salient Management Company's performance management software solution for revenue management enhancement.

Lance, Inc. had been using the Salient solution -- known as Margin Minder® -- since 2006 primarily for customer penetration and promotion management efficiency, with full analysis capabilities including exception reporting, range filtering and item distribution analysis.

"We are proud that our ongoing relationship with Lance has been extended to this much larger organization," says Paul Osinski, Salient SVP. "It's very rewarding for us to be part of this growth, and we're excited to be working in a strategic role with the new Snyder's-Lance, one of the premier snack food manufacturers in the country."

"We carefully reviewed all our technology options for sales performance management and data analysis, and felt that Salient would be our best long-term strategic partner," says Sean Grim, Director of Strategic Projects at Snyder's-Lance.

The merger, consummated in December 2010, brought together Snyder's, a manufacturer of pretzels and leader in specialty snacks since 1909, with Lance, a manufacturer of sandwich crackers, potato chips, and cookies founded in 1913. The combined company's brand portfolio includes Snyder's of Hanover®, Lance®, Cape Cod®, Grande®, Tom's®, Jays®, O-Ke-Doke®, Stella D'oro®, Krunchers!®, Archway®, Naturals®, as well as Lance private label cookies and crackers.

About Salient (www.salient.com)
Salient Management Company offers business and government a visual data mining solution to improve management efficiency and decision-making. The Salient solution enables users to evaluate results, identify outliers and their root causes, and refine managerial decision-making continuously. Founded in 1986, Salient today serves more than 35,000 users in 53 countries.

About Snyder's-Lance (http://www.lanceinc.com)
Snyder's-Lance, Inc. (LNCE), headquartered in Charlotte, NC, manufactures, markets and distributes snack foods throughout the U.S. and internationally. Its products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks sold under national brand, retailer labels and third party brands. The company has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold in grocery stores and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

Contact:
For more information, contact:
Tim Davis
Director of Global Communications
607-739-5228 ext. 228
Mobile: 203-564-3913
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