Soda Sacks All Other Beverages During Big Game Celebrations

SodaStream’s “State of Soda & Beverages” Survey Finds Soda is the #1 Beverage Served on Game Day at Parties across the U.S.

“Soda-lizing” With Friends and Family Will Be All the Rage at House Parties

Business Wire

MOUNT LAUREL, N.J.--(BUSINESS WIRE)--

As the year’s most watched television broadcast in the U.S. approaches, SodaStream, the leading maker of home carbonation beverage systems, surveyed more than 1,500 Americans on how they’ll get ready to kick-off their game day celebrations with friends and family. Selecting this year’s MVP in the beverage category proved to be an easy feat; nine out of 10 Americans (90%) say they choose to drink soda during the Big Game.

While soda will sack other beverages at parties nationwide on Sunday February 2, SodaStream’s “State of Soda & Beverages” Survey reveals some interesting game day party stats, including:

  • Nearly 70% of respondents who have attended a party to watch the Big Game, say the host ran out of beverages.
  • 71% of Americans spend equally on soda and snacks when watching the game, with beer falling next on the list.
  • Soda is the number one mixer for cocktails during the big game (79%).
  • More than sixty percent (66%) say they will make a custom or Big Game-themed cocktail to be savored on game day.

“Soda-lizing” with SodaStream

This year “soda-lizing” will be all the rage at house parties among friends and family. The survey also reveals that more than half (55%) of Americans rank socializing while eating and drinking just as important as the game itself. Moreover, 88% of respondents see the Game Day as a social event and not just a football game.

“Turning tap water into soda in just seconds, SodaStream is the ultimate accessory for any party—especially an event like the upcoming Big Game which is all about drinking, eating, family, friends and fun. It’s the last moment you want to be running out of beverages,” said Gerard Meyer, President of SodaStream USA. “SodaStream is leading the freedom of fizz movement and changing the way beverages are consumed today. Why not craft, delicious, better-for-you sodas and carbonated beverages, without the worry of running out of beverages at a game-day party while also saving the environment from tens of thousands of bottles,” added Meyer.

SodaStream soda makers range from $79 - $199 and are available in four vibrant color palettes at retailers like Bed, Bath & Beyond, Best Buy, Target, Walmart, and others nationwide. The sleek and stylish design complements any kitchen aesthetic and rids both your home and the environment from cans and bottles. Sodamix flavors are available in more than 60 flavors and come in convenient, compact bottles containing enough concentrate to make 12 liters (33 cans’ worth) of fresh, delicious, sparkling drinks, all in the convenience of your own home. For easy recipes to start trying prior to kickoff for the big game, please visit: http://www.sodastreamusa.com/recipes.aspx, where you’ll find our four favorites including the San Francisco Energy End-Zone, Seattle Sour Berry Spritzer, New England Blueberries & Cream Supreme and the Denver Berry Dream.

Survey Methodology

The survey was conducted online in January by Survey Monkey® on behalf of SodaStream from December 30, 2013 – January 4, 2014 among 1,582 adults ages 18 and older in the U.S. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

About SodaStream

SodaStream International Ltd. (SODA) is the world’s leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Contact:
Formula PR
Jill Greenwood, 212-219-0321
greenwood@formulapr.com

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