Sonic Deploys MICROS' Solution

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Oklahoma City, Okla.-based biggest chain of drive-in restaurants in the U.S., Sonic Corp. (SONC), recently partnered with MICROS Systems, Inc. (MCRS) for advanced technology solutions. MICROS Systems, popular for offering enterprise application services to the hospitality and retail sector, has been chosen by the restaurateur for augmenting the efficacy of its drive-in operations.

As per the association, Sonic will install MICROS Systems’ point-of-sale (:POS) and enterprise back-office solution including Enterprise Management, Enterprise Inventory and Labor, Business Intelligence and Loss Prevention processes in all of its drive-in restaurants to improve the supply chain, restaurant transaction system and business analytical skills. Along with this, the company will also be deploying MICROS’ advanced e-learning solution to augment its Sonic Learning Management System, thus improving its employee training procedure.

Apart from this, MICROS will also set up a customized audio system in Sonic’s entire drive-in restaurants to make its day-to-day operations easier. This collaboration will help Sonic serve its customers better with improved and user-friendly enterprise solution services. Overall, the restaurateur will be able to improve productivity while lowering operating costs.

Currently, these services are rolled out in all of Sonic’s corporate drive-ins and newly launched units. The company is also intending to establish the enterprise solutions in the rest of its restaurants in the ensuing quarters.

This Zacks Rank #3 (Hold) company has a strong growth prospects. Increasing focus on franchising, expansion of drive-in facilities, comps improvement, execution of a point-of-sale system and effective utilization of cash are Sonic’s long-term goals.

Other players in the restaurant industry that are expected to perform well, going ahead, include Domino's Pizza, Inc. (DPZ) and Cracker Barrel Old Country Store, Inc. (CBRL). All these companies carry a Zacks Rank #2 (Buy).

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