Sport Chalet Partners With Sacramento State Athletics

Premier sporting goods retailer signs year-long contract with the Hornets

PR Newswire

LOS ANGELES, Sept. 10, 2013 /PRNewswire/ -- Sport Chalet, Inc., today announced a year-long partnership with Sacramento State Athletics, providing additional support to the school's sporting and community events. The partnership entails a multi-media marketing program that's designed to build brand awareness and excitement for Sacramento State fans, alumni, faculty and students.

(Logo:  http://photos.prnewswire.com/prnh/20130509/LA11443LOGO)

"We've had a positive relationship with Sacramento State for some time now, so we are very excited to continue to support the Hornets with this sponsorship program," said Brad Morton, Senior Vice President of Sales for Sport Chalet. "Sport Chalet encourages consumers to lead healthy, active lives and pursue the activities they desire, so it's great to be aligned with an organization and group of athletes with the same values."

The partnership includes a Sport Chalet/Adidas All School Deal designed to help manage field and fan-based athletic apparel, footwear and equipment purchases for Sacramento State Athletics' 21 sports programs. Sport Chalet will be the title sponsor at several events throughout the year, including Sacramento State's men's and women's Senior Night basketball games, as well as programs that bring neighboring youth teams and clubs together for some friendly athletic competition.

"We're very happy to partner with Sport Chalet," said Dr. Terry Wanless, Sacramento State Director of Athletics. "They have shown a great excitement for working to promote Hornet athletics and we feel the relationship will be beneficial for both of us."

For more information on Sport Chalet, visit www.sportchalet.com. To speak with a Sport Chalet Expert or for additional media inquiries, contact spilsbury@formulapr.com

About Sport Chalet
Sport Chalet (Nasdaq: SPCHA, SPCHB)  is a premier, full service specialty sporting goods retailer featuring the industry's top sports brands in apparel, footwear, and sports equipment. Founded in 1959 by Norbert Olberz, the company has 52 stores in Arizona, California, Nevada and Utah; an online store at www.sportchalet.com; a Team Sales division; and offers more than 50 specialty services for the sports enthusiast, including online same day delivery, climbing, backcountry skiing, ski mountaineering, avalanche education, and mountain trekking instruction, car rack installation, snowboard and ski rental and repair, Scuba training and certification, Scuba boat charters, team sales, gait analysis, baseball/softball glove steaming and lacing, racquet stringing, and bicycle tune-up and repair at its store locations. For more information, visit Sport Chalet at www.sportchalet.com.

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