Spotzot Retail Mobile Shopping Index 2012 Measures Industry-Wide Mobile Advertising Performance

Index Ranks Retailers' Performance by Product Category Based on Millions of U.S. Mobile Shoppers' Interest and Intent During Q1 - Q3 2012; Retailer and Brand-Specific Mobile Shopping Scorecards Are Available Upon Request Until Nov. 22, 2012

Marketwired
Spotzot Retail Mobile Shopping Index 2012 Measures Industry-Wide Mobile Advertising Performance
.

View photo

The Spotzot Mobile Shopping Index measures the effectiveness of mobile offers and advertisements among …

SANTA CLARA, CA and AUSTIN, TX--(Marketwire - Oct 22, 2012) - Mobile Shopping Fall 2012 -- Spotzot (www.spotzot.com) introduced a first-of-its-kind Mobile Shopping Index that measures and ranks top retail categories based on mobile shopping habits of millions of Americans. The aggregate index provides valuable insight into which product categories are more effective at generating leads to stores and e-commerce sites through mobile offers and advertisements. The index is based on data gathered during the first three quarters of 2012 on the Spotzot Mobile Shopping network, which reaches 100 million shoppers.

The Spotzot Mobile Shopping Index measures the effectiveness of mobile offers and advertisements among over 1,000 of the top U.S. retail chains across more than 100 product categories and subcategories. The index provides a relative ranking of their mobile lead generation performance based on converting a shopper's interest into purchase intent and is expressed as the total shopper intent divided by shopper interest multiplied by 100.

"The Spotzot Mobile Shopping Index is an important industry indicator that quantifies mobile advertising's potential in a concise and easy-to-understand manner," said Jim Schreitmueller, Spotzot Co-founder and Vice President of Sales. "The index reveals that the average retailer ranks 25 to 64 points below the top performing retailer in each category, proving there are substantial opportunities to drive qualified mobile leads to stores and e-commerce sites."

The Spotzot Mobile Shopping Q1 - Q3 2012 Index, including top rankings by shopper interest and intent, is available at http://www.spotzot.com/msi.

The Spotzot Mobile Shopping Index measures shopper interest based on all the mobile shopping queries received for each product category from Spotzot publishers that include shopping, search and location-aware applications and web sites. Shopper intent reflects a stronger likelihood to purchase based on subsequent shopper actions that qualify consumers. Such shopper actions include click-throughs to web sites, clicks that reveal nearby stores and driving directions, clicks on phone numbers to call nearby stores and clicks on coupons viewed in close proximity to retailers.

Key indicators of mobile shopper behavior during Q1 - Q3 2012:

  • 8 out of 11 indexed categories were directly influenced by sales and coupons. This indicates a high consumer interest in discount offers for categories such as Automotive Parts and Services, Jewelry and Watches, Home and Garden and Kids and Babies. Examples include 20% off entire purchase, $25 off a $100 purchase, etc.

  • Women's and Men's Apparel and Accessories generated some of the most qualified leads to retailers overall, with Men's Shoes outperforming Women's Shoes in relative shopper intent.

  • Over 70% of the product categories demonstrated a higher than average shopper index, which included Office Products and Supplies, Portable Audio and Video, Toys, Pet Products, Men's Sweaters, Women's Outerwear, and Intimates and Legwear.

Retailers and brands can request their own Mobile Shopping Scorecard that contains a more in-depth view of their company's performance relative to an aggregation of competitors including the top performer in each category at: http://www.spotzot.com/shopscorecard. Scorecards are available for free through November 22, 2012.

Spotzot Mobile Shopping Scorecards quantify the potential audience that may be influenced by sponsoring SpotAds on Spotzot's mobile shopping network. Retailers and brands can use their Q1 - Q3 2012 scorecard as a benchmark to compare their subsequent performance during the holiday season. Spotzot will make Q4 2012 scorecards available to advertisers in Q1 2013.

For more information on Spotzot please visit http://www.spotzot.com.

About Spozot, Inc. Spotzot reaches 100 million qualified mobile shoppers across the U.S. through contextually targeted and location-based advertising. Spotzot's patent-pending SpotAd technology enables retailers, e-tailers and brands to dynamically generate ads that precisely match shopper interest based retailer, brand, category, product, price and location, outperforming leading mobile and online ad networks by achieving a higher Click-through Rate (CTR), generating more leads to stores and yielding a greater Return on Advertising Spend (ROAS). Founded in 2009, Spotzot is headquartered in Santa Clara, CA.

Rates

View Comments (0)