Starbucks Corporation to Offer Sealand Products at 400 Locations

Business Wire


Sealand Natural Resources Inc. (OTCBB:SLNR), a new product development company, which manufactures, markets and sells functional beverages (Sealand BIRK), today announced a new distribution agreement with Starbucks Corporation (NasdaqGS: SBUX) and Shinsegae Corporation (Korea SE: SHINSEGAE I&C [035510] of Korea.

Lars Poulsen, Chief Executive Officer of Sealand Natural Resources Inc., commented, “An exclusive contract was finalized between Sealand Natural Resources Inc., Starbucks Corporation and Shinsegae Corporation, Korea’s first and largest department store. Sealand Natural Resources Products, namely Sealand BIRK, a natural, organic birch tree beverage will be sold in Korea as Sealand BIRK under the Starbucks label, at Starbucks’ approximately 400 Korea locations.

“Our agent in Korea, Mr. Jason Kim, with beverage distribution to over 800 stores throughout Korea, worked alongside our Sealand team during the execution of this exclusive agreement with Starbucks and Shinsegae Corporation, which has produced a fantastic result.” CEO Lars Poulsen continued, “We are very optimistic about the possibility of capitalizing on this relationship with Starbucks Corporation, not only for the vast network of international distribution possibilities but also because they have revolutionized the market with regard to premium beverages and we are proud to be associated with their name.”

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at

About Shinsegae Corporation

Starbucks and Shinsegae Sign Joint Venture Agreement

Over the past 80 years, Shinsegae has been leading the affluent living culture of Korea by ceaselessly striving to advance in the distribution industry. Since 2000 Shinsegae has been the joint partner of Starbucks in Korea. In 1930, Shinsegae, the first department store of Korea, brought light to the history of distribution industry in Korea. Centum City opened in 2009 as a new concept shopping complex in Busan was listed as the ‘world’s largest department store’ in the Guinness Book of Records. For more information about Shinsegae visit:

About Sealand Natural Resources, Inc.

A publicly traded company, (SLNR). For more information, visit Sealand Natural Resources Inc., a research and new product development company, manufactures, markets, and sells functional beverages, organic nutriceuticals, health supplements, medicinal raw materials, and health food worldwide. Its product line is the harvested raw materials from the Birch tree and other natural and organic harvested compounds. SLNR offers products through direct sales, wholesale, and retail sales, as well as through distribution and licensing. Sealand Natural Resources Inc. serves specialty retailers, Co Op stores, health and science related companies, and chain stores, as well as the individual consumer.

Forward Looking Statements

This letter contains certain forward-looking statements of our intentions, hopes, beliefs, expectations, strategies, and predictions with respect to future activities or other future events or conditions within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are usually identified by the use of words such as “believe,” “will,” “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,” “should,” “could,” or similar expressions. These statements are only predictions and involve known and unknown risks, uncertainties and other factors. Actual results may materially different from the results, levels of activity, performance or achievements, express or implied by these forward-looking statements.

Investor Relations:
Sealand Natural Resources Inc.
Steve Matteson, 800-688-0501 ext 7


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