Starbucks says Channel Development to double international footprint by 2015

theflyonthewall.com

Jeff Hansberry, president, Starbucks Channel Development and Emerging Brands, announced that he expected his business to double its international Channel Development footprint by 2015, building on its more than 100,000 points of distribution in 20 countries, and to eventually rival Starbucks retail store portfolio in terms of size and profitability. Hansberry also announced exciting plans to expand the company’s My Starbucks Rewards customer loyalty program to enable customers to earn Starbucks stars when they purchase Starbucks-branded products in CPG channels.

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