After viewing content that BuzzFeed creates for the popular coffee company, you now have the option of "using your face" to respond to a post in addition to the existing 12 options – heart, LOL, WIN, OMG, CUTE, etc.
The USE YOUR FACE button creates a three-second animated GIF of viewers' reactions that they can then upload and share via Facebook and Twitter. The Reaction Cam feature is also available on non-sponsored posts if Buzzfeed deems them safe for consumption at the office.The nine most recent GIFs will be featured beneath each post.
If you'd like to respond to that comment, turn on your webcam.
To view recent Reaction Cam videos, click here >
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