MAKASSAR, Indonesia--(BUSINESS WIRE)--
Starwood Hotels & Resorts Worldwide, Inc. (HOT) today announced that its fast-growing Four Points® by Sheraton brand will debut in Indonesia. Developed by IMB Group, Four Points by Sheraton Makassar is scheduled to open by May 2015, and will mark Starwood’s entry onto the island of Sulawesi.
"As Southeast Asia’s largest economy and the world’s fourth most populous country, Indonesia is one of the fastest growth markets for Starwood, and we look forward to opening our first hotel in the capital of South Sulawesi province,” said Chuck Abbott, Regional Vice President, Southeast Asia, Starwood Hotels & Resorts. “With its premier positioning ‘Comfort isn’t complicated’, Four Points Makassar will provide a foothold for Starwood’s continued growth on this island.”
Four Points has more than 180 hotels open in more than 30 countries worldwide, and has the second largest pipeline among all Starwood brands. The brand delivers stylish design and provides an uncomplicated, friendly approach to hospitality and service – all at a great value.
Four Points Makassar is strategically located at Jalan Landak Baru, in the heart of Makassar’s developing new business district. The hotel will feature two towers with a total of 261 guestrooms. Upon completion, the hotel is expected to have the largest convention center in Makassar with its two ballrooms and 16 meeting rooms, totaling a meeting space area of approximately 6,500 square meters. Additionally, the hotel facilities will include a swimming pool, full-service dining, a fitness center, and a variety of other amenities such as free WiFi, free bottled water and free coffee, all amenities that make the Four Points brand a favorite with travelers worldwide.
“We are delighted to partner with IMB Group to expand our footprint onto Sulawesi Island,” said Matthew Fry, Senior Vice President, Acquisition & Development, Asia Pacific, Starwood Hotels & Resorts. “As Indonesia’s sixth largest city and a gateway to the Eastern Indonesian islands, Makassar has strong demand for business travelers and meetings and, on the leisure side, with a population of 1.3 million, the hotel will also become a great destination for dining and wedding celebrations.”
Idris Manggabarani, Chairman, IMB Group, said “We are very pleased to partner with Starwood, an international leader in the industry as we bring this globally recognized brand to Makassar, a burgeoning business and leisure hub in the East Indonesia. Starwood’s arrival in Makassar underscores that good investment climate in Makassar, and IMB Group's commitment to bring hospitality standards to the next level.”
Starwood currently operates 14 properties in Indonesia under six of the company’s nine distinct lifestyle brands including: St. Regis, W, The Luxury Collection, Sheraton, Westin and Le Meridien. The company will expand its portfolio in the country with 10 properties in the pipeline including the opening of The Westin Ubud Resort & Spa on the island of Bali this year.
About Four Points by Sheraton
Experience smart travel. With nearly 200 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points by Sheraton, like all brands within the Starwood Hotels & Resorts portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, visit www.spg.com. Stay connected to Four Points on facebook.com/fourpoints.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
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