Stevia First Corp (STVF) today published a new blog post on The Chairman’s Blog, written by the company’s CEO and co-founder, Robert Brooke. TheChairmansBlog.com is an exclusive online media publication that enables key executive officers a unique platform to share insights about their company and industry trends.
Mr. Brooke shares recent news stories generated from the stevia industry which are marketing directly to children when they should instead be promoting a healthy lifestyle to children. The stevia industry should be different in its marketing tactics, says Mr. Brooke, “Stevia and the stevia industry are unique and don’t need to be like all the others, who blindly market and try to convince people that they should simply swap out one product for another product, i.e. THEIR product, and then go market this story to kids, grandmas, whoever will listen.” He diligently describes the need to promote the healthy consumption of sweeteners for kids which will ultimately benefit the stevia industry in the long run. Read the full blog post from Robert Brooke on TheChairmansBlog.com (http://www.thechairmansblog.com/robert-brooke/2013-09/ceo-blog-a-suggestion-to-the-rest-of-the-stevia-industry-stop-marketing-to-kids.html).
About Stevia First Corp.
Stevia First Corp. is seeking to establish a vertically-integrated enterprise in the U.S. that uses technological expertise in fermentation-based stevia production and improves upon traditional stevia farming and processing methods. Stevia First's U.S. operations are located in the heart of California's Central Valley, one of the world's most productive agricultural regions. For more information visit: http://www.steviafirst.com/.
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