Stonebridge Life, a Transamerica Company, Selects iPipeline to Automate Medicare Supplement Sales

iGO for Medicare Supplement to Accelerate the Annual Sales Process and Improve Customer Satisfaction

Business Wire


iPipeline® – the leader in on-demand marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors, producers, and financial professionals – today announced Stonebridge Life Insurance Company, a Transamerica Company, one of the leading providers of life, health, accident and dental insurance plans, has selected the iGO® e-App tool to accelerate the sales process for Medicare supplement plans and improve customer satisfaction. iGO is the top-selling intelligent Web-based application tool in the North American insurance industry. The new solution will be used by Stonebridge’s independent agents and released to the field in mid-September.

“Providing customers with an outstanding purchasing experience during annual sales processes has become a strategic differentiator in the medicare supplement market. Next-generation technology has become an integral part of achieving this goal and driving repeat business,” said Paul Melchiorre, President, iPipeline. “Stonebridge Life is a progressive company, leveraging easy-to-use solutions to improve consumer satisfaction and gain speed-to-market advantages. We are pleased to broaden our relationship with Stonebridge Life through this important deployment of our iGO e-App solution.”

“Stonebridge Life is committed to better servicing the needs of medicare supplement clients by improving the sales process. Simplicity, speed, and accuracy are critical to streamlining our operations. iPipeline’s iGO e-Application was selected based on its success in life insurance, annuity, preneed and final expense sales and, in recent years, the Medicare Supplement sales process,” said Lance Larsen, Vice President, Specialized Distribution, Transamerica. “Our goal is to generate 100% in Good Order applications, improve the agent experience, and please our customers. Business transformation is at the heart of this process improvement initiative, and we are pleased to introduce this new solution to our agents with the help of iPipeline.”

About Stonebridge Life Insurance Company

Stonebridge Life, a Transamerica Company, has been protecting families across America for more than 40 years and carries a solid financial rating. Presently, Stonebridge Life serves over 3.7 million policyholders, offering a variety of life, health, accident and dental insurance plans. You can depend on Stonebridge Life to meet your needs with quality products, quick response time and courteous, dependable service.

For more information on Stonebridge Life Insurance Company ratings please visit,

About iPipeline

iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, producers and financial professionals automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, data services, policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating 125 carriers, 1,200 distributors and their financial professionals and licensed advisors in a single, Web-based environment – the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has locations in Atlanta, Charlotte, Danville, Fort Lauderdale, Milwaukee, Salt Lake City, Tokyo, UK, and Vancouver. Visit us at

For iPipeline:
Lisa Bollinger
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