SANTA BARBARA, CA--(Marketwire - Mar 19, 2013) - StreamTrack, Inc. (
The Scratch.fm site will be a platform where DJs create their own unique audio content that is broadcasted on the site as a unique internet radio station(s). Each internet radio station will use the UniversalPlayer™ as the primary monetization method. The site will include a community for listeners to search for and bookmark the DJ-generated content, the white-labeled UniversalPlayer™ as the user interface for listening, a station creator for the DJs, and an uploader where DJs can upload their content to their internet radio station(s).
Steve Nicol, CEO of Scratch.fm, stated: "We evaluated multiple companies to help us create our vision of a DJ-based community, and RadioLoyalty was the only one who had the technology and experience needed to facilitate this project. What RadioLoyalty offers is truly unique and something we could not get anywhere else. I am thrilled that we were able to reach terms acceptable to both parties and look forward to the development and rollout of this unique business concept. I believe that once rolled out, we will be able to quickly build a community where listeners get unique, original mixes from DJs with monetization tools in place to capitalize on major advertising revenue. Furthermore, by harnessing the social and viral tools that RadioLoyalty has built into its platform, I believe that we will be able to quickly build the Scratch.fm audience."
Michael Hill, StreamTrack's Chief Executive Officer, added: "As Internet radio progresses, it is clear that DJs have a tremendous opportunity to create programming that attracts listeners that identify with their customized creations. By working with Scratch.fm, our RadioLoyalty™ platform will obtain a footprint within this promising subsector of internet radio broadcasting. We are also excited about the opportunity to monetize this DJ-generated content throughout the next two years and hopefully for many years thereafter."
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty™ Platform (the "Platform") to over 1,300 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
About RadioLoyalty, Inc.
RadioLoyalty™ is a platform that launched in March 2010 that is quickly becoming the leading way to listen to music, talk radio, and sports over the Internet and on mobile phones. The UniversalPlayer™ provides broadcasters with the tools necessary at no out of pocket expense to maximize their revenue and significantly decrease, or eliminate their expenses. Advertisers are provided with a cost effective means to reach their target audience from one source and more importantly at scale across the entire RadioLoyalty platform. Listeners worldwide use the platform to access specific audio content, including, unlimited music, talk, sports and more, while earning loyalty points redeemable for merchandise. With more than 1,300 stations to choose from, it is easy to find great content. Browse by station, genre, song, artist or album now using the RadioLoyalty guide at: http://radioloyalty.com/station-guide/index.php.
Scratch.fm is based on the premise that a human can do a better job than a computer algorithm in creating a compelling playlist across a variety of genres, sub-genres, and themes. The scratch.fm platform provides internet DJs with everything they need to create, promote, and monetize internet radio stations, including an innovative listener loyalty program. The scratch.fm community provides fans with an easy way to bookmark their favorite DJs and to find other stations that they like based on several search and filter options.
This announcement contains forward-looking statements about StreamTrack, Inc. that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward-looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to StreamTrack, Inc. on the date hereof, and StreamTrack, Inc. assumes no obligation to update such statements.