REDWOOD CITY, Calif.--(BUSINESS WIRE)-- StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the latest version of StrongMail® Message Studio®. Available as a cloud-based or on-premise solution, this significant new release enables marketers at Fortune 2000 companies to easily increase engagement and conversion with sophisticated, data-driven campaigns, including real-time and automated lifecycle email marketing programs.
StrongMail's flagship multi-channel solution now features continuous testing and real-time optimization of multi-stage lifecycle email marketing programs, new reports and data visualizations, content authoring for mobile-optimized email, and a completely revamped and streamlined user interface. The strength of these new and improved features has earned Message Studio's inclusion in the new "The Forrester Wave™: Email Marketing Vendors, Q1 2012" (January 2012) report by Forrester Research, Inc., also announced today.
Key New and Enhanced Features
- Automated Winner Selection – Optimize real-time, multi-stage, lifecycle marketing programs by continuously testing and refining elements of a lifecycle email dialogue.
- New and Improved Reporting – Quickly assess mailing performance with improved trend reports, conversion tracking and Google Analytics™-style data visualizations.
- Improved Content Authoring – Accelerate content creation with enhanced dynamic previewing, image management, social engagement plugins for Facebook, and mobile-optimized email.
- Precise Scheduling and Email Delivery – Deliver millions of personalized messages in minutes with precise controls on when to target and when to start sending.
- Revamped UI – Create, launch and optimize mailings more effectively with improved navigation and a new, streamlined user interface.
By leveraging StrongMail's flagship Message Studio campaign management solution with its award-winning agency services team, marketers have the technology and marketing expertise required to overcome their top three email marketing challenges for 2011, as identified in a November 2012 StrongMail Marketing Trends survey: data integration, lack of resources/staff and content management.
StrongMail Message Studio easily integrates with multi-channel marketing (MCCM) systems like Unica, Teradata and Aprimo, as well as web analytics services and other enterprise systems to drive highly relevant, real-time communications. Plus, StrongMail's new content authoring and management capabilities make it easier than ever to create and test dynamic templates with content optimized for mobile and social media. StrongMail solves the lack of resources challenge with an easy-to-use application supported by a broad set of agency services to address any aspect of email campaign execution, from strategy and creative design to deployment and optimization.
"Relevance and optimization are top priorities for interactive marketing today, but many brands still struggle with these table-stakes strategies – and that's exactly the challenge we're addressing with this new version of StrongMail Message Studio," said Sam Cece, CEO of StrongMail. "Whether you're looking to launch continuously optimized lifecycle marketing programs, send millions of personalized messages in minutes or accurately assess the ROI of your ongoing programs, StrongMail has got you covered."
Media Resources
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Message Studio Dashboard Screenshot
http://www.strongmail.com/images/6-1_Message-Studio_Dashboard.jpg -
Optimizer Automated Winner Selection Screenshot
http://www.strongmail.com/images/Optimizer
Availability
The new version of StrongMail Message Studio is now available as an on-demand or installed solution. To schedule a free demo, call (800) 971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.
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