MILFORD, Conn., Oct. 15, 2013 /PRNewswire/ -- This Veterans Day, SUBWAY® Restaurants, the global restaurant chain committed to supporting healthier lifestyles, will continue its partnership with the nonprofit organization Wounded Warrior Project® (WWP), and will endorse a full range of programs and services for this generation of Wounded Warriors and their families.
As part of this initiative, the brand will showcase inspiring stories from Wounded Warriors who have overcome major hurdles upon returning from war on its website as well as on social media (Facebook.com/Subway). Additionally, SUBWAY® Restaurants will make a financial contribution to WWP to help fund programs ranging from physical health & wellness to meaningful employment and family/peer support.
"Many members of the SUBWAY family including countless franchisees, employees, and loyal customers, have served our country," said Jeff Larson, Vice President of Global Marketing, Marketing Development and Activation at SUBWAY® restaurants. "Our partnership with Wounded Warrior Project is just one way we want to recognize their service and say thank you."
The program will also launch an online campaign to encourage fans to recognize veterans. Videos featuring WWP Alumni and their stories will go live on SUBWAY.com, and the brand will encourage over 1.6 million of its @Subway Twitter followers to talk about the inspiring veterans in their lives using the #SUBWAYSalutes hashtag.
About Wounded Warrior Project®
The mission of Wounded Warrior Project® (WWP) is to honor and empower wounded warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world's largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc.
- Consumer Discretionary
- Professional Services
- Wounded Warrior Project