SumAll, MasterCard Partner to Deliver Connected Online/Mobile Payments Data to its Simplify Commerce™ Users

New Partnership Adds Simplify Commerce™ Payment Data to Universe of eCommerce, Social Mobile and Digital Marketing Data

PR Newswire

NEW YORK, Nov. 14, 2013 /PRNewswire/ -- SumAll, the leading provider of connected data analytics, today announced a partnership with Simplify Commerce™ by MasterCard that makes it easy for merchants to accept e-commerce and mobile commerce payments, regardless of payment brand, in a matter of minutes.

SumAll's data visualization service is unique in the world of SaaS (Software as a Service) and now serves more than 100,000 companies from small and medium-sized businesses to Fortune 500 companies. At its heart, SumAll connects data to provide real-time correlations as to what is driving revenue and marketing efforts. The service lets operators leverage their data to make better business decisions, improve sales, increase customer service and maximize their profitability.

SumAll measures multiple channels including ecommerce platforms, revenue, digital marketing efforts, even social efforts and web analytics – in one chart. Seeing all of this data in one place, instead of scattered across each tool's homepage, helps users see new insights and business strategies. SumAll makes data manageable, interactive and useful to businesses through its free, real-time data dashboard. It enables the integration of multiple data sources into one intuitive, interactive chart. SumAll can be viewed on a Web browser, tablet or mobile phone.

Adding Simplify Commerce™ by MasterCard to SumAll's services offers a new dimension to the company's powerful range of online and offline data partners that, when analyzed together, allow SumAll users to gain unparalleled marketing and business insights.

Launched earlier this year, Simplify Commerce by MasterCard streamlines the process of integrating and accepting electronic payments from all major brands. In minutes, merchants can open an account with Simplify Commerce ( and begin accepting electronic payments on their online site or mobile device.

"The caliber of SumAll's analytic capabilities is an extremely compelling tool for merchants," said Rahul Deshpande, Technical Evangelist for Simplify Commerce. "The insight that they can offer merchants, combined with the insights from Simplify Commerce's payments data, allows for a wider runway for merchants to understand how to grow their business."

"We are so proud to partner with MasterCard, and very excited about what we can provide for merchants together," said Dane Atkinson, SumAll Chief Executive Officer. "Accepting electronic payments can be a bewildering task for merchants, especially smaller ones. Simplify Commerce removes complexity in a crowded industry."

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About SumAll:
SumAll, now deployed in 30 countries, is a forward thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for marketers. Today SumAll tracks more than $2bn in revenue, 290bn social actions and 190bn site visits. Companies connect with SumAll in less than 60 seconds to integrate multiple data sources including Facebook, Twitter, Instagram, Google Analytics, Google AdWords, eBay, PayPal, Shopify, MailChimp, Tumblr, Amazon and Big Commerce into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company. For more information, visit

About MasterCard
MasterCard (MA),, is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.


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