Supernatural Snowboarding Competition Gets Super Shazam-Enabled on NBC as Part of Red Bull Signature Series

Hosted by Sal Masekela, Red Bull Supernatural Airs on Saturday, March 31 at 1 pm ET/10 am PT

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Supernatural Snowboarding Competition Gets Super Shazam-Enabled on NBC as Part of Red Bull Signature Series
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Mark McMorris, point of view camera, Red Bull Supernatural

NELSON, BC--(Marketwire -03/27/12)- Fans watching NBC's stunning two-hour snowboarding competition Red Bull Supernatural on Saturday, March 31 at 1 pm ET/10 am PT can use the Shazam App to tag the show for exclusive Contour point-of-view footage from the eyes of the world's most progressive riders.

As part of the Red Bull Signature Series, this show brings the best of snowboarding to a national TV audience and harnesses the power of Shazam, the world's leading media discovery app, and Contour, a leader in inspiring video storytelling through hands free point of view cameras.

By Shazam-enabling Red Bull Supernatural, a national TV audience will unlock and share dream runs, jaw-dropping landings and buttery transitions from the best mountain shredders in the world. Viewers activate the Shazam App with a single touch of a button on their mobile or tablet devices to automatically identify the in-show sounds and instantly unlock the exploits of the riders. Once the Shazam App identifies the audio of Red Bull Supernatural on NBC, fans can also connect to related social media to enhance the overall experience of watching the best snowboarders in the world.

Watch a preview of how the Shazam App will come to life on the show and Shazam a Red Bull Supernatural trailer now to gain access to a never-before-seen Contour point-of-view clip.

There will be both verbal and visual prompts during NBC's Red Bull Supernatural broadcast to encourage people to use Shazam and get access to exclusive Contour point-of-view footage from select competitors, including Travis Rice and John Jackson, who will also be encouraging their fans to use Shazam during the show via their social networks. Follow the Red Bull Signature Series on Facebook and Twitter (hash tag: #SigSeries); and Red Bull Supernatural at #supernatural.

The brainchild of snowboarding icon Travis Rice, Red Bull Supernatural is a first-of-its-kind backcountry competition designed to showcase the skills of the best all-around riders on the planet. Over 100 man-made features were built on the slope over the summer, so that once snow fell, a series of tree-line features, jumps and drops emerged creating the ultimate backcountry run.

Supernatural is part of the Red Bull Signature Series -- made up of 35 hours of one-of-a-kind programming on NBC and NBC Sports all year long. Red Bull Media House and Alli Sports, a division of the NBC Sports Group, are building the most progressive and innovative snowboarding, mountain biking, freestyle motocross, ice cross downhill, skiing and BMX events, showcased on custom courses from the inspiration of the athletes themselves. Go to www.redbullsignatureseries.com for web videos, photo galleries and see more of the action that makes up the Red Bull Signature Series.

Shazam includes unlimited tagging in the apps on Android and iOS devices and makes it easy for people to share their discoveries with their friends on Facebook using the Shazam Friends feature. For people who don't yet have the Shazam application on their smartphone, it is available for every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T's AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.

"Contour is proud to partner with Red Bull and Shazam on the Supernatural event," said Marc Barros, CEO, Contour. "We're committed to pioneering new innovations in capturing hands-free POV video, exemplified by working with Shazam to make never-before-seen top-to-bottom POV videos available to viewers of this event."

Upcoming Red Bull Signature Series programming includes:

Rahlves Banzai Tour (March 27 at 9:30 pm PT/12:30 am ET on NBC Sports Network): This one-hour special pits four skiers head-to-head in an intense top-to-bottom competition held at four iconic Lake Tahoe resorts -- Kirkwood, Alpine Meadows, Squaw Valley and Sugar Bowl Resort. The brainchild of 12-time World Cup winner, World Champion and four-time Olympic skier Daron Rahlves, this premier ski cross event features shoulder-to-shoulder battles on un-groomed terrain, with riders making a run for it with the master -- the most decorated U.S. male downhill athlete ever.

For complimentary high-resolution images and HD video content for editorial use, please visit www.redbullcontentpool.com

About Shazam
Shazam is the world's leading media discovery company with more than 180 million people in 200 countries and adding another 1.5 million new users each week. Shazam is the best way for people to discover, explore, buy, and share more music, TV shows and branded content they love. For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews or follow us on Facebook. For daily music updates follow the Shazam Blog and @Shazam.

The Shazam, Shazam Encore, LyricPlay, Shazam for TV and Shazam Player names and icons are trademarks of Shazam Entertainment Limited.

About Contour
Seattle-based Contour makes it easy for people to share life's epic moments. With award-winning hands-free cameras, accessories, and apps, active people and professional filmmakers can outfit themselves with easy-to-use solutions for creating and sharing engaging videos. Contour has become synonymous with hands-free, POV cameras and social video tools, topping charts for RED Dot's design award, Forbes' list of America's Most Promising Companies, the INC. 500 list, and CNET's Editor's Choice award. For more information, visit www.contour.com.

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Contact:
Shazam contact:
PR@shazamteam.com
Red Bull Signature Series contact:
Paul Yoffe
310 463 6792
paul.yoffe@us.redbull.com
Contour contact:
Nellie@atomicpr.com

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