Supervisor of Elections Office in Leon County, Fla., Improves Operations With Experian QAS Software

Agency Uses Address Verification to Improve Efficiency and the Voter Experience

Marketwired

BOSTON, MA--(Marketwire -06/13/12)- Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that the Supervisor of Elections Office in Leon County, Fla., has implemented QAS Pro to validate address information for registered voters. The agency expects address verification to reduce costs, improve staff efficiency and enhance the overall voter experience.

"We were not entering our addresses according to USPS® standards, which prevented us from qualifying for additional mailing discounts," said Chris Moore, GIS/demographics manager at the Supervisor of Elections Office in Leon County, Fla. "With the new software, we are not only USPS-compliant, but we can ensure the validity of addresses as they are entered. This helps to ensure the accuracy of voter addresses for precinct assignment and makes certain that absentee ballots are delivered in a timely manner."

QAS Pro helps reduce the amount of keystrokes needed to enter an address and prompts users for missing information. This enables the county to ensure data quality from information entered by temporary workers around election cycles with little training.

"Accurate contact data is essential for any government agency," said David Northridge, vice president of client retention, Experian QAS. "Utilizing point-of-capture software, agencies can improve overall staff efficiency by collecting the right information as it is being entered and ensure better service to constituents -- especially during busy election cycles."

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Experian is a nonexclusive full-service provider licensee of the United States Postal Service®. The following trademark is owned by the United States Postal Service®: USPS. The price for Experian's services is not established, controlled or approved by the United States Postal Service.

Contact:

Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
Email Contact

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