SurePayroll Scorecard: 35% of Small Businesses Turn to Social Media for Advertising
Facebook, LinkedIn, Twitter Top Social Ad Platforms for Small Businesses
GLENVIEW, IL--(Marketwired - April 22, 2015) - More than one in three small businesses are spending on social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest to advertise their products and services, according to the April 2015 SurePayroll Small Business Scorecard.
The Scorecard features survey data with insights from small and microbusiness owners, primarily those with 1-10 employees. SurePayroll Inc. is a leader in providing online payroll to small businesses nationwide since 2000.
Facebook, LinkedIn Most Used for Social Advertising Among Small Businesses
Facebook is the leading social ad platform for small business owners, according to the SurePayroll survey, with 33% paying for ads through the social network. More than half (58%) of small business owners said they see value in advertising on Facebook.
Small businesses advertise on the major social media platforms by the following percentages:
Facebook -- 33%
LinkedIn -- 26%
Twitter -- 17%
Instagram -- 6.2%
Pinterest -- 2.6%
Why Social Advertising?
By comparison, only 14% of small businesses with 1-10 employees are spending on Google pay-per-click ads, the SurePayroll survey found.
"Social media advertising allows small businesses to spread the word about their products to a large, targeted audience at a relatively low cost," said SurePayroll General Manager Andy Roe. "I think there was a time when small business owners weren't sure if advertising on a Facebook or Twitter was worth a piece of their budget. But it seems there's just too many potential customers engaged with social media to ignore.
"It's also become harder to have your content seen organically, so you have to pay to play a little bit and a good portion of small business owners are saying, 'okay, it's worth it for us to spend the money.'"
An infographic with all the data from the SurePayroll Scorecard, including more on the small business economy, is available on the SurePayroll blog.
As the first economic indicator created by a payroll company, the SurePayroll Scorecard has provided a monthly look at national hiring and paycheck trends since October 2004. SurePayroll's Scorecard compiles data from small businesses nationwide, and exclusively reflects the trends affecting the nation's "microbusinesses" -- those with 1-10 employees. The average business reflected has six employees.
About SurePayroll
SurePayroll is the trusted provider of easy online payroll services to small businesses nationwide. Whether a business has 1, 10, or 100 employees, SurePayroll delivers peace of mind by combining innovative, industry-leading technology and personalized support from an award-winning, U.S.-based customer care team. SurePayroll also provides private-label and co-branded services for accountants and banking partners as well as offering efficient online solutions for managing 401(k) plans, health insurance, workers' compensation, employee screening and more. SurePayroll is a wholly owned subsidiary of Paychex. For more information, please visit www.SurePayroll.com. Follow us on Twitter -- Circle us on Google+ -- Connect with us on LinkedIn -- Like us on Facebook.
About Paychex
Paychex, Inc. (PAYX) is a leading provider of payroll, human resource, insurance, and benefits outsourcing solutions for small- to medium-sized businesses. The company offers comprehensive payroll services, including payroll processing, payroll tax administration, and employee pay services, including direct deposit, check signing, and Readychex®. Human resource services include 401(k) plan recordkeeping, section 125 plans, a professional employer organization, time and attendance solutions, and other administrative services for business. A variety of business insurance products, including group health and workers' compensation, are made available through Paychex Insurance Agency, Inc. Paychex was founded in 1971. With headquarters in Rochester, New York, the company has more than 100 offices serving approximately 580,000 payroll clients as of May 31, 2014. For more information about Paychex and our products, visit www.paychex.com.
