New Survey by College for America: Employers prefer promotion to hiring, but skills gap is a major hurdle

PR Newswire

MANCHESTER, N.H., March 18, 2014 /PRNewswire/ -- A new survey of 400 employers by the nonprofit College for America reveals a strong preference for developing existing employees into management roles rather than hiring new employees – but the lack of promotable skills is a major hurdle. The research was performed by Greenberg Quinlan Rosner Research from Dec 6 – 16, 2013.

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New Survey: Employers prefer promotion to hiring, but skills gap is a major hurdle.

RESULTS & INFOGRAPHIC:
http://go.collegeforamerica.org/WorkforceStrategiesSurvey

"This survey reveals that American employers are almost universally in agreement about the importance of building talent and leadership within their organization—and they overwhelmingly see internal employee development as a better tactic than hiring from outside the company," said Kristine Clerkin, Executive Director of College for America. "That being said, nearly nine out of ten employers report a gap where their current employees are missing key promotable skills."

The survey, which queried senior human resources and general management leadership in companies with 500 or more employees across the country,sheds light on their biggest talent development challenges, how they prioritize candidates for internal development, their current tuition reimbursement policies, and more:

71% of respondents say their organization's strategy prioritizes the development of existing employees into manager jobs rather than hiring new employees into those roles. This focus is amplified at lower levels in the organization (see the executive brief for details).

Top employee development challenges include the need to build talent and leadership (94%); employees missing skills for promotion (87%); and difficulty finding well-qualified applications (85%). Commonly voiced issues of employee engagement, retention, and succession planning appeared to be less widespread priorities.

76% of employers currently offer a tuition reimbursement policy to help employees pursue a college degree, and virtually all of those employers made it available to all levels of employees in the organization.

The survey also examines which employees are the top budget priority for internal talent development; how talent development priorities shift depending on an organization's workforce makeup; a ranking of 10 key employee development challenges; view of for- and non-profit colleges and universities; and details about what percentage of employees currently hold college degrees.

Read the two-page executive brief.
View the full ten-slide report.

College for America is a nonprofit college designed to work for working adults and their employers and to better connect workforce research, higher education, and labor market needs. CfA partners with companies and nonprofits nationwide to offer employees a rigorous, competency-based college degree built on applicable projects and real-world learning instead of lectures and credit hours. Driven by its nonprofit mission, College for America is uniquely affordable at only $2,500 per year, has a flexible schedule for busy lives, and helps students advance by demonstrate what they already know. Learn more about College for America: www.collegeforamerica.org

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