PaidContent launched more than a decade ago, at a time when digital media was still new: Many in the media business were skeptical that the move to the web had staying power, and most consumers just ignored the digital tools of the day or were befuddled by them.
Now, of course, we live in a thoroughly digital media world, and users can’t get enough of their Netflix and Twitter, their iPads and Kindles, their Tumblr and Instagram.
As digital media has evolved, so have we. There’s a lot of stasis in the media business, and we try to ignore that. In the last year, we’ve made a concerted effort to focus on the experimentation. We cover new platforms, new content creation tools, new distribution strategies, new business models and the new class of star content creators. Wherever the innovation is happening in digital publishing, that’s where we want to be.
As you probably know, about a year ago, paidContent was acquired by GigaOM Media. GigaOM is all about emerging technology, and the paidContent of today aims to be very much in keeping with that mission. We try to cover the most disruptive forces in new media, to look across the entire digital content ecosystem — from ebooks, apps and tablets, to curation tools, social media and streaming video — and report on the most interesting shifts in the way people and companies produce, distribute and consume media. Then we try to bring those storylines to life with lively and authoritative posts.
Please take a minute to take our survey — you’ll find it here. Tell us how you think we’re doing, and what you would like to see more of from us. A few lucky winners will even get a Jawbone Jambox, or a free ticket to our event next month, paidContent Live.
Meantime, let me introduce you — or hopefully reintroduce you –to the paidContent/GigaOM media team:
Mathew Ingram (@mathewi)
Mathew writes about the evolution of print media in all its forms, with particular attention to the ways that traditional players are evolving and adapting (or not evolving and adapting) to the digital world. He also writes about the challenges facing new players and the media ambitions of existing web companies like Twitter and Facebook.
Laura covers the book publishing industry and the ways that digital reading of all types is changing. That includes areas like pricing and consumption trends, new lengths and formats, and self-publishing.
Janko Roettgers (@jank0)
Janko writes about the rise of online video, including premium content, the engagement gap between TV and online, and the dilemma facing content owners over whether to provide a true over-the-top experience for consumers or keep the traditional bundled programming model intact.
Jeff writes about new media and tech companies that are emerging as dominant sources of news and culture. He is also a lawyer who explains how court conflicts symbolize a clash between new and old media business models.
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