STAMFORD, Conn.--(BUSINESS WIRE)--
Susan G. Komen and WWE (WWE) today announced an awareness campaign, “Make Mom Proud,” to support the fight against breast cancer. The TV and digital campaign, which coincides with Mother’s Day, calls on supporters to do something meaningful for their moms and the other important women in their lives.
As part of the campaign, WWE will urge fans to support moms by taking steps to educate themselves about the disease, participate in local Susan G. Komen Races in their communities, and donate to Komen, the world’s largest nonprofit funder of breast cancer research and community outreach programs. The campaign will be promoted through all of WWE’s assets, including TV broadcasts, live events, digital and social media.
“WWE fans are making a tremendous contribution to our mission to help women with breast cancer by supporting our community breast cancer programs for uninsured and underserved women, and through our global breast cancer research,” said Nancy Brinker, founder and CEO of Susan G. Komen. “We’re so grateful for the support of the WWE community in our mission to end suffering from this disease.”
“WWE is dedicated to supporting Susan G. Komen and their fight to eradicate breast cancer,” said Paul “Triple H®” Levesque, Executive Vice President, Talent and Live Events, WWE. “Susan G. Komen is at the forefront of breast cancer research and community outreach programs, and I’m proud that the WWE Universe is supporting such an important cause.”
Throughout the month, WWE Superstar Triple H and Divas Alicia Fox and Layla will be featured in a series of public service announcements to generate awareness and encourage fans to get involved. Alicia Fox and Layla will also attend the Susan G. Komen Global Race for the Cure and its surrounding events on Mother’s Day weekend in Washington, D.C., an area that has among the highest breast cancer mortality rates in the country.
Susan G. Komen and WWE have a history of success in raising awareness for the fight against breast cancer. In September 2012, WWE and Superstar John Cena partnered with Susan G. Komen to launch the “Rise Above Cancer” campaign. Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October, raising $1 million to support Susan G. Komen’s mission to eradicate breast cancer and save women’s lives.
About Susan G. Komen®
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
About WWE’s Corporate Social Responsibility
WWE’s global community outreach programs address important social issues, including education, diversity and inclusion, military support and fulfilling wishes and dreams. WWE and its Superstars and Divas support a wide range of programs, partners and initiatives that strive to positively impact children and families worldwide, including the “Be a STAR” anti-bullying campaign, WrestleMania Reading Challenge, Susan G. Komen for the Cure, Make-A-Wish, WWE Tribute to the Troops and many more. For more information please visit WWECommunity.com.
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