Sustainable Seafood: Good For Our Oceans, Great On Your Menu

Peapod Introduces Verlasso® Salmon, First & Only Ocean-Raised, Farmed Salmon Ranked as "Good Alternative" by Monterey Bay Aquarium® Seafood Watch® Program

PR Newswire

CHICAGO, Nov. 4, 2013 /PRNewswire/ -- Peapod, the nation's leading online grocer, has had a long-standing commitment to advancing sustainable grocery options for shoppers.  This fall, alone, Peapod has introduced Farmedhere products (organic, aquaponic herbs and leafy greens) and celebrated its ongoing relationship with Shedd Aquarium's "Right Bite" program (promoting the best choices for sustainable seafood).  Now, Peapod is bringing Verlasso® salmon to its online grocery shelves.

Farm-raised in the Chilean ocean waters off the coast of Patagonia, Verlasso® is a premium salmon, rich in taste and nutrients.  The company's redefined model of aquaculture, which emphasizes balance with nature, caught the attention of the Monterey Bay Aquarium® Seafood Watch® program earlier this year.  The prestigious Seafood Watch® ranked Verlasso® salmon as a "Good Alternative" buy, marking the first and only time an ocean-farmed salmon has been named to this list.

"We are strong proponents of sustainable food options, and so are Peapod consumers," said Tony Stallone, Peapod vice president of fresh markets.  "With the significant increase in demand for seafood in recent years, it's critical that choices be sourced from responsible producers.  Verlasso's model ensures water purity, protects the salmon and the wildlife in the surrounding environment, and prevents contaminants from entering into the food stream.  Because of these sustainable practices, it also delivers superior flavor and is a great choice for Peapod," he said. 

Verlasso® salmon will debut on Peapod.com on Nov. 9 at a special introductory price of $10.99/lb. for two fresh filets (approximately six ounces each).  The introductory sale runs through Nov. 15.  The product's regular price is $14.99/lb. 

During the introductory special from Nov. 9 through Nov. 15, Verlasso® salmon will also qualify for Peapod's donation program with the Shedd Aquarium.  For every package purchased during this period, Peapod and Verlasso® will donate $1 to Shedd Aquarium's conservation programs.   

Peapod donates $0.25 to Shedd Aquarium's sustainability programs for every purchase of fresh or frozen sustainable seafood and $0.05 for every purchase of sustainable canned seafood products.  Since the partnership began in 2008, Peapod has donated more than $45,000 to the aquarium.

To purchase Verlasso® salmon, go to Peapod.com  and type Verlasso in the search box. 

ABOUT PEAPOD
Peapod – an Ahold USA company – is the country's leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin.  Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 23 million grocery orders.  For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail service@peapod.com or visit www.peapod.com.

ABOUT VERLASSO® 
Verlasso®, the world's first provider of harmoniously raised fish, is the first and only ocean-raised farmed Atlantic salmon to receive the "Good Alternative" buy ranking from the Monterey Bay Aquarium® Seafood Watch® program. Committed to continuous improvement in its aquaculture practices, Verlasso works in concert with some of the world's leading thinkers to sustain people, fish and the planet. Verlasso was recently recognized by Seafood International magazine as a "Best New Food of 2011", and as a "Top Food Trend of 2012" by Specialty Food magazine. Verlasso salmon also is available from coast to coast via retailers and restaurants and direct-to-retail partnerships. If you would like more information about Verlasso, contact us at info@verlasso.com, join us on Facebook, follow us on Twitter @VerlassoSalmon, or sign up for the Verlasso e-newsletter.  

Verlasso is a brand and trademark of AquaChile. AquaChile and DuPont formed a collaboration that will blend the collective innovation and aquaculture expertise of the companies to identify how to raise fish sustainably to provide nutritious protein for a growing population. 

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