BOSTON, May 28, 2014 /PRNewswire/ -- Swirl Networks, Inc. (www.swirl.com), provider of the leading enterprise-class beacon marketing platform, today announced that it has been included in the list of "Cool Vendors in Mobile Marketing, 2014" reporti by Gartner, Inc. The report identifies companies with innovative tools and technologies that enable high-quality mobile engagement and analytics.
Swirl's end-to-end in-store mobile marketing and advertising platform allows large-scale retailers and brands to effectively engage shoppers with compelling digital content and offers while shopping in retail stores. The platform leverages Bluetooth® Smart and iBeacon technology to enable marketers to tailor digital experiences based on a shopper's precise location within the store. Swirl's platform is deployed nationwide at retailers including Timberland, Kenneth Cole and Alex and Ani, who have seen a 75 percent engagement rate on beacon-triggered, in-store mobile marketing campaigns.
According to the report's author, Gartner Research Director, Jake Sorofman: "Marketers know that mobile devices can be the ticket to customer engagement – or alienation. Retailers, especially, see the promise and the peril of mobile marketing. Targeting is key."
"Beacon marketing is being rapidly embraced for its potential to transform the in-store shopping experience," said Hilmi Ozguc, CEO of Swirl. "To be successful, especially at scale, large retailers need enterprise-grade tools that enable them to create, manage and optimize in-store mobile marketing campaigns that deliver value to consumers and business results to marketers. We are honored to be recognized by Gartner as a "Cool Vendor" and are excited to be included in a group of companies that are leading the way with innovation in mobile marketing."
About Swirl Networks
Swirl is the leading enterprise-class beacon marketing platform provider helping large-scale retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl's patent-pending micro-location technology to increase store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including warranties of merchantability or fitness for a particular purpose.
iGartner "Cool Vendors in Mobile Marketing, 2014" by Mike McGuire and Jake Sorofman, May 7, 2014.
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