Good morning, AdLand. Here's what you need to know today:
AT&T worked with BBDO to completely dominate Twitter during March Madness, says Adweek. Although many other brands, like Capital One and Nike, have purchased promoted tweets around the game, AT&T partnered with the NCAA and Turner Broadcasting and has better Tweet coverage opportunities, doing everything in real time. The Twitter Promoted Trend ads during March Madness is costing them $120,000 a day.
The auto industry's new ad trend is safety-first ads geared towards Millennials.
The Martin Agency named Janet White as its new CFO. She's a 21-year veteran at the agency.
Carat is Burberry's new global media agency. It's replacing UM.
BBH named Julian Cole , formerly a digital strategist at the shop, its new head of communications planning.
These are the best of old computer ads.
Goodby NY recruited Tom Morton from Havas Worldwide to be the head of strategy.
Previously on Business Insider Advertising:
- AD OF THE DAY: Hilarious Ad For A New Apple Store
- 15 Major Brands That Unabashedly Support Gay Marriage
- Target Doesn't Want You To Know Anything About Bullseye The Dog's Real Life
- SALARY SURVEY: What Digital Agency Creatives And CEOs Earn Right Now
- These 4 Major Brands DON'T Want To Be Associated With The Gay Marriage Movement
- Jockey And Fruit Of The Loom Are Both Desperate To Get Jon Hamm To Wear Their Underwear
- Test Drive A Renault, Get A Private Show From Dancing Girls
More From Business Insider
- Twitter's Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]
- REPORT: Twitter Ad Revenue To Hit $1 Billion in 2014
- What Is A Facebook 'Like' Actually Worth In Dollars?
- Arts & Entertainment
- Turner Broadcasting