T-Mobile Launches Jump! On Demand Plan
Sprint Network Strategy and Promotions
T-Mobile Jump! On Demand Plan
In the previous part of this series, we learned about the launch of Sprint’s (S) All-In Wireless plan on June 30, 2015. Sprint’s close competitor, with a comparable wireless subscriber base, T-Mobile (TMUS) announced the launch of its Jump! On Demand plan on June 25.
Discussing the company’s phone lease plan, T-Mobile president and CEO John Legere noted, “JUMP! On Demand is the best way to get a new smartphone whenever you want. Zero out the door. Zero at upgrade. Zero fees. Zero wait.”
T-Mobile’s device switching options
The T-Mobile Jump! On Demand plan offer the usual features of a phone leasing plan. These include no upfront costs, based on the creditworthiness of the customer, as well as a monthly fee for using the mobile device. During the lease term, these devices belong to T-Mobile and not the customers. The customers may purchase the device during the term of their lease or at the end of the 18-month lease period.
However, T-Mobile’s Jump! On Demand plan gives significant flexibility to customers in upgrading their devices. The plan gives customers the opportunity to upgrade their devices up to three times during a one-year period.
Currently, T-Mobile is offering this plan on Apple’s (AAPL) iPhone 6 and iPhone 6 Plus, as well as Samsung’s Galaxy S6, S6 Edge, and Galaxy Note 4. LG’s G4 is also available on this plan. The carrier plans to add more devices to this plan.
You may consider getting diversified exposure to T-Mobile by investing in the iShares US Telecommunications ETF (IYZ). IYZ held ~5.6% in the wireless carrier on June 30, 2015. However, if you want to further diversify your risk originating from an exposure to T-Mobile, you may consider investing in the iShares Russell 1000 ETF (IWB). T-Mobile comprised ~0.05% of IWB’s holdings on the same date.
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