Although the policy was updated on June 28, news sites like Fierce Wireless just picked up on it this week.
Here's the kind of information AT&T will be selling: your location based on WiFi networks you connect to, Web browsing data, and apps you use.
Now, let's be clear on what this means:
- First, all the data are anonymous. AT&T's method takes "aggregate" location data from a bunch of users to sell to marketers. If you're an AT&T customer, your personal information will never reach a third-party marketer with this method.
- Next, other carriers, including Verizon, already use such aggregate location data to sell to marketers, so it shouldn't come as a surprise that AT&T plans to try the method too.
- Finally, the end goal is to provide targeted ads that are theoretically more relevant to you.
It seems pretty easy. Just log into your AT&T account on this site and tweak your settings to say you don't want your data used for external marketing and analytics reports.
AT&T hasn't announced when it'll start selling those analytics reports to marketers, but a company spokesperson told Business Insider the program will roll out in the coming weeks. AT&T customers will receive a written notice if they haven't already.
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