Target Collaborates with Designer Chris March on “Big Fun” Halloween Wig Collection

Retailer is the go-to destination for Halloween style, deals and an exceptional shopping experience

Business Wire

MINNEAPOLIS--(BUSINESS WIRE)--

This Halloween, TargetCorporation (TGT) has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. The playful collection, which sets in stores and on Target.com on Sept. 15, will serve as the centerpiece of Target’s Halloween product assortment that includes costumes, accessories, décor and candy.

The limited-time collection features over-the-top foam wigs, each priced at $20 or less, that will help Target guests create the perfect Halloween look. Inspired by his experience as a costume designer, March designed eight show-stopping styles: Geisha, Greaser, Starlet, Witch, Medusa, Monster Bride, Mohawk and Afro.

“I’ve been designing costumes and wigs for more than 20 years and my new collection with Target is so beyond my wildest dreams we couldn't call it anything but ‘Big Fun,’” said Chris March. “The wigs are inspired by fun and iconic characters and will help everyone create unforgettable Halloween costumes.”

“Halloween is a time for guests to have fun and dress up and Chris is the perfect partner to bring these over-the-top designs to life through the ‘Big Fun’ collection,” said Stacia Andersen, senior vice president, merchandising, Target.

Halloween Costumes and Accessories for Adults, Kids and Pets

For adults, Target offers a large assortment of accessories to make any look their own. From costume makeup and faux facial hair, to masks, wands and capes, everything can be mixed and matched to create a complete look. Top accessories include:

For kids, Target offers the most popular costumes of the year, including Justice League superheroes and an exclusive line of Disney Princess characters. Top kids costumes include:

For pet-loving guests, Target will offer more than 20 costumes and accessories, including an LED lit bee, a jouster and a hot dog costume. They are available in a variety of sizes, making it easy to choose the right one for any pet.

Halloween Décor

Target’s Product Design and Development team created an innovative collection of Halloween home décor – ranging from classic to scary – to help guests decorate their homes for the big night. With the elevated design and décor items, guests can add a few seasonal touches or deck out their whole home. Jack-o-lanterns, owls, ghosts, ravens and skulls are reimagined in stylish products from tabletop and entertaining essentials to bath accessories and outdoor decorations. Top products include:

Halloween Treats

Target’s grocery assortment for Halloween includes an exclusive M&M flavor, delicious seasonal coffee and fun, only-at-Target candy and baking kits that are perfect for party favors. Top products include:

  • Exclusive Pumpkin Spice M&Ms, $2.99
  • Bloody Bones Hard Candy, $2.99
  • Chocolate Spooky Spider Whoopie Pie Kit, $5.99
  • Archer Farms Pumpkin Spiced Bagged Coffee, $6.99

About Target

Minneapolis-based Target Corporation (TGT) serves guests at 1,856 stores – 1,788 in the United States and 68 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit target.com/corporateresponsibility. For more information, visit Target.com/Pressroom or ABullseyeView.com.

Contact:
Target Corporation
Jenna Reck, 612-761-5829
Target Public Relations
or
Target Media Hotline, 612-696-3400

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