Target just upped the ante in the war between traditional retailers and online competitors like Amazon.
The discount chain said it would match prices of some online competitors year-round, instead of just over the holidays. In addition to Amazon, Target will match prices from Best Buy, Walmart and Toys R Us, Reuters reported.
The announcement comes after Target reported that sales in December were flat from a year earlier.
"Target said that throughout the year it will match the price when a customer buys an eligible item at one of its stores and finds the same item at a lower price in the following week's Target circular or in a local competitor's printed ad," according to Reuters. "It will also match the price if the customer finds the same item at a lower price within a week on Target's website or the websites of Amazon, Walmart, Best Buy and Toys R Us."
While the move is bold, it probably won't make a huge impact on Target's earnings. In November, CEO Gregg Steinhafel said that Target wasn't seeing much price-match activity in stores.
Still, the announcement sends a strong message that Target sees Amazon as a major competitor.
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