TCL Releases Brand New Product With iCE SCREEN

The World's First Large Screen Mobile Entertainment Intelligent Cloud Product Recognized as a Major Revolutionary Breakthrough

Marketwired
TCL Releases Brand New Product With iCE SCREEN
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Mr. Li Dongsheng (Left), Chairman & CEO of TCL, and Mr. Ma Huateng (Right), CEO of Tencent, join hands …

SHENZHEN, CHINA--(Marketwire -08/23/12)- China's largest consumer electronics enterprise, TCL Corporation, released a 26-inch intelligent cloud product named the "iCE SCREEN", which creates a new form of consumer electronic products and redefines the interpretations of the intelligent cloud and digital screens in the communications industry. The iCE SCREEN is the fruition of a successful joint collaboration between TCL Corporation and China's leading integrated Internet Service Provider Tencent.

iCE SCREEN is the first large screen mobile intelligent cloud product in the world. With four core applications -- a "large portable screen", a "high-speed video player", a "stylish music and photo album" and "high-definition video communications", the product offers consumers the ultimate 3C (Communication, Computer and Consumer electronics) experience. iCE SCREEN is an independent operating system which enables internet connectivity, thus offering users audio visual, music, photo albums, games, communications and many other major intelligent cloud applications. It is also equipped with a portable power source and features a slim design, allowing free and easy movement and storage. The iCE SCREEN has the characteristics of a high quality screen, ample cloud resources and portability, and represents a brand new type of intelligent cloud product.

iCE SCREEN is a specialty intelligent cloud product which was developed to cater to customers' latest needs. Its screen is bigger than that of handsets and tablets, offering stunning visual effects on a large screen, while providing portability that is not found in traditional TV sets. Meanwhile, it provides the same functions, including communications, social networking and Internet surfing, as found on handsets and computers. It has fashionable design and offers fast, convenient and comfortable use.

"Before the iCE SCREEN, no product in the global market could meet such particular consumer demands. TCL was inspired to develop the iCE SCREEN to specifically meet these demands, bringing consumers and their families a stylish and enjoyable digital lifestyle," said Li Dongsheng, Chairman and CEO of TCL Corporation. "iCE SCREEN is also an important milestone for TCL to achieve its full cloud strategies. As a best demonstration of TCL's innovation capability, the iCE SCREEN is expected to open up a huge and distinct consumer market."

Early this year, as the first Chinese company taking a lead in "cloud life", TCL Corporation announced its full cloud strategies as the cloud era in China's consumer electronics industry approaches. Launching the iCE SCREEN represents another strategic deployment and innovative breakthrough in intelligent cloud products following the successful introduction of TCL-cloud TV series and mobile phone products.

TCL has worked numerous times in pushing innovation in the area of intelligent cloud products. This time, the iCE SCREEN is another good example of TCL's innovative spirit -- "The Creative Life", which proved TCL's ability to put new ideas into action and has shown the globe that they are more than capable of having a competitive edge now and in the future. According to the industry experts, TCL's innovative spirit and strategic vision will definitely inspire more Chinese companies to transition from "made-in-China" to "create-in-China" in the near future.

Despite being featured as a high-quality product with massive cloud resources offerings, the iCE SCREEN comes with a very competitive price tag. At the launch event on August 22nd, media and consumers showed great interest in the iCE SCREEN. First 100 sets of iCE SCREENs were sold out online in seconds when the first batch of pre-sales of iCE SCREEN started at the official TCL online store at 00:00 a.m.

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About TCL

TCL: An Emerging Power in China's Wave of Globalization
TCL stands for "The Creative Life," a slogan that represents TCL's aspirations of building one of China's most innovative and resourceful enterprises.

Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (1070.HK) and TCL Communication (2618.HK). Currently, TCL Corporation TCL Corporation has set up four business units -- TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and Home Appliances Group, as well as six business groups -- System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Logistic & Service Group and Real Estate Group.

TCL employs more than 60,000 people and has more than 40 sales offices around the world, selling TCL, Thomson branded television and TCL, Alcatel branded mobile phones. In 2010, TCL Corporation achieved global sales of RMB 51.87 billion, with sales volume of 7.464 million sets of LCD TV and 36.223 million handsets globally.

TCL Corporation has established R&D centers and more than ten R&D branches in China, U.S.A., France and Singapore and owns 20 manufacturing bases globally, in China, Poland, Mexico, Thailand and Vietnam.

TCL's vision is to build the most creative Chinese brand in ten years. Looking forward to the future, TCL has drawn up a strategic development target: to build a respected global leading enterprise that offers customers only the most innovative and creative products.

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