TCL Takes Berlin by Storm With iCE SCREEN Showcase at IFA 2012

China's Leading Consumer Electronics Enterprise Strengthens Brand Awareness in European Market

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TCL Takes Berlin by Storm With iCE SCREEN Showcase at IFA 2012
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TCL Corporation showcased the iCE SCREEN at IFA 2012

BERLIN--(Marketwire -08/31/12)- At IFA 2012, consumer electronics enterprise TCL Corporation unveiled its newest product -- the iCE SCREEN, which saw its world debut at the international event following its China launch on 22 August. Jointly developed by TCL Corporation and China's leading Integrated Internet Service Provider, iCE SCREEN -- the world's first large screen mobile intelligent cloud product -- redefines interpretations of the intelligent cloud and digital screens in the communications industry.

The iCE SCREEN offers consumers an unparalleled 3C (Communications, Computer and Consumer) electronics experience with four core applications -- a large portable screen, a high-speed video player, a stylish music and photo album, and high-definition video communications. Tailor-made to the latest customer needs, the iCE SCREEN is enabled with Internet connectivity to offer users many other intelligent cloud applications. Besides amazing the IFA crowd with its portable power source and slim design that allows free and easy movement and storage, the 26-inch iCE-SCREEN also made an impression with its high-quality screen and ample cloud resources. Larger in size than a handset or tablet yet conveniently portable compared to traditional TV sets, the newly-developed iCE SCREEN marks a revolutionary breakthrough for TCL in its line of intelligent cloud products and demonstrates the Corporation's further success in its full cloud strategy.

Also celebrated at IFA 2012 was TCL's showcase of its full and comprehensive product line-up including its dual-screen TV, touch-screen TV and smart 3D TVs, mobile phones, air-conditioners and small home appliances. Into its third year of participation, TCL has seen roaring success at the IFA each year by offering the audience a refreshing display ambience, particularly with its signature dazzling, polished visual effects and captivating interactive atmosphere. TCL's participation at IFA 2012 this year was an exceptional treat for many European consumers who were quickly drawn to the TCL booth for its iCE SCREEN display, stunning line-up as well as unique and highly-engaging brand experience. TCL's showcase also generated the interest of many industry media and trade dealers keen on finding out more about the iCE SCREEN and TCL's full range of innovative products.

"We are extremely proud to have brought to the world-renown IFA 2012 our latest breakthrough product, the iCE SCREEN. This not only reflects TCL's global competitive edge in innovation but also represents the fast-rising recognition the brand is gaining for itself in the European market," QC Liang, Assistant President and General Manager - Branding of TCL Corporation, who attended IFA 2012, commented on TCL's dazzling presence and significance at the trade show. "As TCL drives forward with our globalization strategy, we will continue to increase our investments and strengthen our resources in Europe, so as to further reinforce TCL's strategic position and deepen our brand influence in the market." The iCE SCREEN will soon be launched and sold in European market.

Having steadily expanded its global presence over the past years, TCL has long regarded Europe as one of its most important strategic markets worldwide. Since TCL started actively strengthening its footprint in Europe, the company has witnessed remarkable sales growth in the region.

Adopting a strategy of focusing on core markets and key clientele in the massive market, TCL has successfully promoted TCL-branded TVs and has even introduced its LED-backlit LCD TVs to meet industry trends, thus substantially increasing its market share in countries such as France, Spain and Poland. In April this year, TCL also partnered with Swedish brand IKEA, the global home furnishing company, to develop a new living room concept of complete TV-solutions that integrates TVs, sound systems and furniture. Meanwhile, TCL Communications has also scored in Europe, posting noteworthy sales performance and garnering wide attention within the market.

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TCL Corporation showcased the iCE SCREEN at IFA 2012
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About TCL

TCL: An Emerging Power in China's Wave of Globalization
TCL stands for "The Creative Life," a slogan that represents TCL's aspirations of building one of China's most innovative and resourceful enterprises.

Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (1070.HK) and TCL Communication (2618.HK). Currently, TCL Corporation TCL Corporation has set up four business units -- TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and Home Appliances Group, as well as six business groups -- System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Logistic & Service Group and Real Estate Group.

TCL employs more than 60,000 people and has more than 40 sales offices around the world, selling TCL, Thomson branded television and TCL, Alcatel branded mobile phones. In 2010, TCL Corporation achieved global sales of RMB 51.87 billion, with sales volume of 7.464 million sets of LCD TV and 36.223 million handsets globally.

TCL Corporation has established R&D centers and more than ten R&D branches in China, U.S.A., France and Singapore and owns 20 manufacturing bases globally, in China, Poland, Mexico, Thailand and Vietnam.

TCL's vision is to build the most creative Chinese brand in ten years. Looking forward to the future, TCL has drawn up a strategic development target: to build a respected global leading enterprise that offers customers only the most innovative and creative products.

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