Yahoo’s Video Investments Continue
Last week, Yahoo made three acquisitions, two of which could help video delivery at the company. Yahoo’s recent product introductions and revamps have included an element of coolness and any future video platform from the company is likely to fit the same description.
The first of the two acquisitions was a team of developers at DreamWorks Animation that created the app called Ptch. The app allows the compiling of event photos and videos by multiple users on their smartphones to create a more complete picture of the event. Ptch is being shut down, with the technology moving to Yahoo.
The other acquisition was of a startup called EvntLive, which has developed a platform for streaming of live concerts, on-demand streaming of previously-recorded live shows and an interactive platform for sharing opinions and comments.
Mayer said earlier that the focus of acquisitions was likely to move from mobile to advertising technology and video. These acquisitions indicate that we are probably looking at a new or revamped video platform from Yahoo that will take video consumption to the next level.
Moderating Tablet Demand Breathes Life into Intel
Investment firm J.P. Morgan Securities published a report on Dec 4 that provided data pointing to softening tablet demand this year followed by strengthening PC demand next year. The firm noted some positive signs in the PC supply chain for the first time in two years. Shares of Intel, which is still largely dependent on the PC market, jumped in response.
Earlier in the week, a Wells Fargo analyst reiterated his Outperform rating on Intel shares. The analyst said that there were chances of margin improvement due to stable chip prices and lower processing costs. But Intel has already decided to push its advanced technology into the mobile segment until more suitable mobile-ready products are available. Therefore, although its processing costs continue to decline, the company’s attempt to capture market share (even at the lowest-end Chromebooks) will remain a pressure on margins.
Intel is still largely viewed as a PC component supplier. While its latest mobile products hold promise, Intel has missed the 2013 holiday season, which means that the large-scale adoption of its latest mobile chips has been pushed back a few quarters. That said, Intel’s 2014 guidance doesn’t look aggressive, so any improvement in PC demand should be good news for the company.
The Secret Behind Facebook’s Mobile Growth
Facebook’s (FB) mobile business appears to have grown in leaps and bounds and last week, a product manager at the company explained how. The secret appears to be a phenomenon called mobile app install ads, which are nothing more than ads for apps that get streamed in the Facebook news feed.
In itself this doesn’t appear to be too exciting since most ads on Facebook appear in the newsfeed. But the reason this has proved so successful is that a person clicking on the ad is taken right away to the app download page, which increases the chances of the app getting installed.
Facebook also provided some rather astonishing numbers of the apps downloaded this way. It says that there were 175 million downloads since January. Since it had stated earlier that there were 25 million downloads in the first quarter, this means 150 million downloads in the few months since then, which looks to be a very high growth rate. Social-ad shop AdParlor estimates that Facebook charges $2.50 per install, which means that nearly a fifth of its mobile ad revenue comes from these apps.
Facebook’s huge success with mobile app install ads could be the reason that other social networking companies, such as Twitter (TWTR) are also testing the format.
Last 6 Months
Other stories you may have missed-
Apple’s Partnership with China Mobile is Finally a Reality: A report in the Wall Street Journal as reported in the USA Today states that Apple (AAPL) has finally tied the knot with China’s largest carrier. Apple’s China business hasn’t done as well as expected although the two new iPhone models have helped. It is expected that distribution through China Mobile will greatly help iPhone sales in the country.
Microsoft Gets Regulatory Approval for Nokia acquisition: Both the U.S Justice Department and the EU have approved Microsoft’s (MSFT) acquisition of Nokia’s handset business. According to the agreement, Microsoft will pay $7.2 billion in total, around $5 billion for Nokia’s devices business and the balance for licensing intellectual property (including its mapping technology).
Microsoft subsequently announced the pricing $3.25 billion of senior unsecured notes for general corporate purposes capital expenditures, repurchases of capital stock, acquisitions and repayment of existing debt.
Google in the Living Room: It is being rumored that Google has a TV set top box up its sleeve that will run on Android and double as a gaming device. Google isn’t calling it Google TV, a brand it dumped some time back. Instead it’s called Nexus, an Android device with “Google services for TV."
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