Television's Hottest Relationship Expert, Dr. Laura Berman, Partners with Bitzio to Create Suite of Apps

Marketwired

SAN FRANCISCO, CALIFORNIA--(Marketwire - Dec. 3, 2012) - Bitzio, Inc. (BTZO), a leading mobile media and app company, has secured a partnership with popular television personality and relationship expert, Dr. Laura Berman. Bitzio was granted a licensing agreement to develop a suite of relationship focused apps, branded under the Dr. Laura Berman name.

Bitzio will begin development of five apps, in cooperation with Dr. Berman, which will be focused on bringing couples closer together in a meaningful way. The apps will deliver customized and fun relationship advice on a range of topics, from exciting ways to energize date night and get conversation going away from the same-old-same-old, to targeted advice for women going through menopause. There will even be practical, transformational relationship advice from Dr. Berman for men hoping to get closer to their significant other (for example, daily tips tied to her astrological forecast of your romantic and sexual life).

The apps are planned for release into Apple's iTunes Store and the Android Marketplace in Q1 of 2013. Revenue generated through in-app purchases and advertising will be shared between Dr. Berman and Bitzio.

Dr. Laura Berman has been a world renowned sex and relationship expert for over 20 years and is considered a thought leader and innovator in her field. She is a part of the EveryDayHealth Network, which receives more than 28 million unique monthly visitors1. Her television show, In The Bedroom with Dr. Laura Berman, has its season premier tomorrow on the Oprah Winfrey Network (OWN). Dr. Berman is a regular guest on The Dr. Oz Show, The Steve Harvey Show, and Access Hollywood Live,  as well as a New York Times best-selling author and weekly columnist for the Chicago Sun Times.

"Partnering with Dr. Laura Berman gives Bitzio access to her expertise and popularity. We believe the Dr. Berman suite of apps will result in significant user adoption and revenue opportunities," said Peter Henricsson, president and CEO of Bitzio. "This partnership is another example of our ability to sign licensing agreements with leading entertainment personalities who have significant existing fan bases."

Dr. Laura Berman said, "My goal has always been to help individuals and couples improve their relationships, and now that help can be delivered on a personalized basis to everyone. Instead of having to worry about putting your technology away on date night, now couples can embrace it as a tool to help build their relationships and find deeper love."

About Dr. Laura Berman

Dr. Laura Berman has been a world renowned sex and relationship expert for over 20 years and is considered a thought leader and innovator in her field. She is a part of the EveryDayHealth Network, which receives more than 28 million unique monthly visitors1. Her television show, In The Bedroom with Dr. Laura Berman is featured on the Oprah Winfrey Network (OWN). Dr. Berman is a regular guest on The Dr. Oz Show, The Steve Harvey Show, and Access Hollywood Live, as well as a New York Times best-selling author and weekly columnist for the Chicago Sun Times.

1) comScore Media Metrix, January 2011

About Bitzio

Bitzio is a leading mobile media and app development company focused on connecting fans of large entertainment and sports properties with the players, celebrities and teams they love. For more information, visit www.bitzio.com or connect on Twitter and Facebook.

Bitzio's full company description and important cautions regarding forward-looking statements made in this release is available at www.bitzio.com/boilerplate.

Contact:
Liolios Group, Inc.
Matt Glover or Michael Koehler
Investor Relations
(949) 574-3860
BTZO@liolios.com

Innova Communications
Amy Chilla
Media Relations
(949) 573-7830
achilla@teaminnova.com

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