Tervis Selects Demandware to Enhance its Digital Commerce Experience

Innovative drinkware maker will centralize B2C and B2B commerce on Demandware’s cloud platform

Business Wire


Demandware®, Inc. (DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that Tervis Tumbler Company, one of the most recognizable and innovative tumbler makers in the U.S., selected the Demandware Commerce platform to enhance digital commerce operations, grow online revenue and expand internationally. Tervis signed with Demandware in the second quarter of 2014.

Since 1946, Tervis has proudly been making premium insulated drinkware, available nationwide through Tervis.com, Tervis company stores and thousands of retailers. In addition to a large assortment of designs available in a variety of different tumbler, mug and water bottle products, consumers can also create their own designs through the Tervis Customyzer™ platform on Tervis.com and in select Tervis retail stores. Tervis selected Demandware’s cloud platform for its fast time-to-market and flexibility to quickly and more effectively respond to market changes and consumer demands. With Demandware, Tervis will streamline all B2C and B2B commerce operations onto a single platform to provide a consistent branded experience to consumers and businesses.

“The Tervis brand uniquely fosters both self-expression and shared community. It is essential that this is realized in our retail experiences,” said Mellisa Allen, Head of Technology, Tervis. “With Demandware, we will have a centralized platform that can still distinctly meet the evolving needs of our consumers and retail partners, and execute the vision for both our B2C and B2B sites. Leveraging Demandware’s cloud platform enables us to drive higher revenue growth through commerce innovation and accelerate our speed to market without the need for additional tech resources.”

“Tervis is a great example of a brand that was founded on innovation and looks for partners that complement this core competency as they grow,” said Jeffrey Barnett, COO, Demandware. “Demandware will address Tervis’ critical business needs, support its commerce vision and enable the company to focus on the customer experience and brand engagement.”

About Tervis

Tervis has been making insulated drinkware right here in America since 1946. Tervis products keep hot drinks hotter and cold drinks colder, are microwave, dishwasher and freezer safe, reduce condensation, have a lifetime guarantee, and can be personalized for any hobby or interest. In fact, Tervis has thousands of designs to choose from, including license agreements from some of the world's most beloved brands and sports teams. Tervis is more than drinkware; it's a lifestyle that's truly an everyday, on-the-go way to express yourself. For customer information visit Tervis.com or call 866-TUMBLER. The Tervis factory/headquarters is located at 201 Triple Diamond Blvd., N. Venice, FL, 34275.

About Demandware

Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

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Kristin Allaben
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