Not everyone loves it.
One person who doesn't has created a tongue-in-cheek blog called "Jony Ive Redesigns Things."
Named after Apple's lead designer, it features popular logos and icons redesigned to be flatter and rainbow-infused – the way Ive redesigned iOS.
Some of the posts are more outlandish than others.
Some are hilarious; there's a fantastic take on Windows 8 and Android.
For fans of Ive's aesthetic, there's actually a few icons that don't look too bad with the extra colors, such as Adobe's Creative Cloud suite.
Click here to check out the rest.
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