Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers


Editor's Note: In a chat interview, we asked entrepreneur Gary Vaynerchuk your questions about connecting with customers. Read the transcript of the conversation below.

Your Chance to 'Ask Entrepreneur'

We enlisted our Facebook fans to ask their most pressing questions about starting and running a business. Over the next 10 weeks, our special panel of experts will offer their answers and discuss more in online chats. Mark your calendar and stay tuned for details on these future events:
12:30 PM

Hey Gary!
12:33 PM
Gary Vaynerchuk:

Thanks so much for doing this chat. Should be fun.
Gary Vaynerchuk:
:0 Happy to do it. My grammar sucks. It's why I am a video boy! :)
12:34 PM

Gary Vaynerchuk:
Hahaha. OK, let's rock.
12:35 PM

Our first question is coming in from Edwin Dearborn on Facebook. He's asking: What's the best way to use Twitter for business?
12:36 PM
Gary Vaynerchuk:

Listening! People default into thinking Twitter is about "What am I going to say on Twitter," but the opportunities to listen to customers on is insane. Watch this:
OK. . .
12:37 PM
Gary Vaynerchuk: Vaynerchukvee/status/269494283848003584
Getting thirsty over here. . .
Gary Vaynerchuk:
The fact the customers are talking about products and services, and the fact that I am able to jump into the conversation and add CONTEXT, not value but CONTEXT, matters. It creates a micro relationship that may end with him buying wine from @winelibrary. Or at very least mention me and my wine business. Its VERY important in today's content-heavy world!
12:38 PM

Yah, this example really shows that it is a 2-way street. You're gathering intel and also building a relationship.
Gary Vaynerchuk:
12:39 PM

OK. Cool. Thanks. . . Here's the next question. From Wycliffe Maraji, who is asking: What are the main ways of increasing sales?
12:40 PM
Gary Vaynerchuk:

Sales increases come in so many ways. The best way I have ever seen is asking the 2 questions:
#1. Does my product REALLY bring value? Too many [people] are selling crap! If you sell crap, your marketing can only help you for so long and so far.
#2. Reverse engineer the customer! Too many [businesses]] aren't going backwards. Think: What do customers want? And what do they need? Start at the finish line (the sale), and then work backwards. Is it cost? Fame? Awareness? Profit margin? What makes them tick?
12:43 PM

This is not easy stuff.
Gary Vaynerchuk:
Want a new alert?
Business is HARD!
This insane notion that this is easy is nuts.

12:44 PM
The rise of the startup and the entrepreneur has confused people. Most people can't do it. It takes talent AND HARD WORK!
12:45 PM

No doubt. . .
Next question. . . From Facebook fan Paige Brockmyre: What are the top social sites to establish social proof? (referrals)
Gary Vaynerchuk:
For sales leads? I would say Twitter and Facebook are out-indexing, but Pinterest has become a huge play in sales referrals. You have to know how to "storytell" based on the platform. Knowing what to say and what video, picture to put out per platform is the GAME.

12:47 PM
They are different per audience and per platform. Very different in Tumblr than on Facebook, even though the same business is on both.
12:48 PM

OK. This next question is from Daniel Solomon, it's a bit more personal. What was the defining moment in your life that led you down the path to achieving your success?
12:51 PM
Gary Vaynerchuk:

When I realized how hard my parents were working coming from a foreign country and trying to "make it." And at the same time, I realized I was "talented" and I didn't want to let them down or let my DNA down, I am driven by gratitude.
12:53 PM

Inspirational. Thanks for sharing that.

12:54 PM
OK, back to customers....
Beh Yadollahi asks: What are your thoughts on a centralized customer re-sell program? Would you recommend otherwise to have each personal sales rep follow up with their own clients?
12:55 PM
Gary Vaynerchuk:

I think Data matters. Understand the "want" for these kinds of structures and find value in them.

12:56 PM
But to really win, you need the EQ -- emotional intelligence -- to counter the IQ that these tools can bring. I want every company to understand how to include a human element. That is often lost in centralizing it.

12:57 PM
I am trying to educate the world that PEOPLE matter. That as we go more Jetsons, the companies that act like the Flintstones win.
Ah, fun. I hear you.
Gary Vaynerchuk:
So that's just my banter. I am passionate about it. :)
Here's a more specific-type question: From Facebook, Game Day Men's Products wants to know: What is the best way that you have found to first get Instagram followers online and then to buy?
12:59 PM
Gary Vaynerchuk:

I haven't done a lot of call to actions on Instagram yet. But putting out great content on Instagram matters and understanding how important hashtags are and tagging them with trendy tags that make sense really matters. Also, adding your Instagram info on your email and website, etc., really matters. And linking it to your Facebook page, and using Instagram photos in your stream matter. Close to wrapping up? Sorry to rush :(
Time for one more? Facebook fan Bashue Allard asked this question: What are the best ways to encourage a customer to buy from me again after making the first sale?
1:02 PM
Gary Vaynerchuk:

Following up. And not acting like just a hunter. Don't be the guy that doesn't call after the first date. Use social sites as light ways to stay in touch. It's effort. Always has been, always will be.
Got it. Hey, thanks. This was fun.
1:04 PM
Gary Vaynerchuk:

Awesome. Thnx!


View Comments (0)

Recommended for You

  • Tycoon buys 30 Rolls-Royces for Macau hotel

    A Hong Kong tycoon has placed the biggest ever order for Rolls-Royce cars, agreeing to buy 30 Phantoms to chauffeur guests at a luxury resort he's building in the global gambling capital of Macau. Stephen Hung's $20 million purchase surpasses the 14 Phantoms bought by Hong Kong's Peninsula Hotel in…

    Associated Press
  • Tycoon's arrest sends shock wave through Russia

    Tycoon's arrest sends shock wave through Russia MOSCOW (AP) — The arrest of a Russian telecoms and oil tycoon has sent shock waves through the country's business community, with some fearing a return to the dark days of a decade ago, when the Kremlin asserted its power by imprisoning the country's…

    Associated Press
  • Before You Buy Alibaba, Check Out 4 Top China Stocks

    Before You Buy Alibaba, Check Out 4 Top China Stocks While investors gear up for Alibaba Group 's (BABA) hotly anticipated initial public offering, don't forget about other Chinese stocks that are worth keeping an eye on. Today's Young Guns Screen of

    Investor's Business Daily
  • As Fed takes baby steps, Cramer's trick for profit

    In turn, Cramer says making money in the market, involves looking at the environment through the lens of the Fed. "The trick is to remember that they speak for the common person," Cramer said. "The Fed wants the common person to make money." With that backdrop always in mind, Cramer says it becomes…

  • "The Retiree Next Door": How successful retirees stretch their savings

    "The Retiree Next Door": How successful retirees stretch their savingsBy the time she hit her late 40s, Toni Eugenia wasn’t sure she would ever be able to retire. Eugenia, 56, a pharmacy technician who lived in Houston, was nearly $200,000 in debt and

    Yahoo Finance
  • Play

    Citi, Bank of America Offer Discounted Mortgages

    Citigroup and Bank of America will offer mortgages at discounted interest rates to help borrowers with low incomes or subprime credit. AnnaMaria Andriotis joins MoneyBeat. Photo: Getty.

    WSJ Live
  • CNBC Anchor Calls Out Fed-Hater Bill Fleckenstein In Startling Shouting Match

    CNBC Bill Fleckenstein of Fleckenstein Capital appeared on CNBC's Futures Now program on Tuesday. Futures Now host Jackie DeAngelis came out swinging, asking Fleckenstein right at the top if he was willing to admit that he had misunderstood monetary policy. Sounding taken aback, Fleckenstein…

    Business Insider
  • American Express® Cards

    Earn Cash Back, Travel, or Points. Find the Card That's Right For You!

    AdChoicesAmerican Express®Sponsored
  • Beanie Babies creator's sentence debated in court

    Beanie Babies creator's sentence debated in court CHICAGO (AP) — Federal prosecutors seeking to put the billionaire creator of Beanie Babies in prison for hiding millions in Swiss bank accounts told appellate court judges Wednesday that the toymaker's sentence of probation threatens to erode the…

    Associated Press
  • Apple to unveil new iPads, operating system on Oct. 21 : report

    The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite, which has undergone a complete visual overhaul, the Internet news website said. Trudy Muller, a spokeswoman for Apple, declined to comment. The iPad is…

  • Gilead Stock Is Falling On These Drug Setbacks

    Gilead Stock Is Falling On These Drug Setbacks Gilead Sciences (GILD) shares are backsliding Wednesday on news that the patient drop-out rate for hepatitis C drug Sovaldi is quadruple that of clinical trials. In addition, the biotech's Phase 2 study results

    Investor's Business Daily
  • Margaritaville casino owners seek bankruptcy

    The owner of Biloxi's Margaritaville casino has filed for Chapter 11 bankruptcy protection Tuesday, only hours before a hearing where the landlord aimed to seize the property. The filing by MVB Holding LLC in U.S. Don Dornan, a lawyer for landlord Clay Point LLC, said the company had planned to ask…

    Associated Press
  • Embraer to sell 50 E-175 jets to Republic in $2.1 billion deal

    Brazil's Embraer SA, the world's third largest commercial planemaker, said on Wednesday it booked a firm order from U.S. The deal, which will be included in Embraer's order book for the third quarter, is valued at $2.1 billion, the planemaker said in a securities filing. The planes will be operated…

  • Here's What Mark Cuban Wishes He Knew About Money In His 20s

    Cuban is the owner of the Dallas Mavericks basketball team. Billionaire investor and entrepreneur Mark Cuban is generous with his advice. When we asked him what he wishes he'd known about money in his 20s, he said:

    Business Insider
  • Four Things That Can Send Your Resume to the Trash

    We asked recruiting managers and career experts about resume errors that cause them to crumple and toss a resume - their answers may surprise you.

  • SHOE COMPANY: Our CEO Just Disappeared And Most Of The Money Is Gone

    "and like that: he's gone." This is an actual headline from a company press release: "CEO and COO disappeared, most of the company's cash missing." (Via FastFT) In a statement, German-based shoe company Ultrasonic said its CFO,  Chi Kwong Clifford Chan, has been unable to reach the company's CEO,…

    Business Insider
  • Costco Stores in Canada to Stop Taking American Express

    “The credit card relationship between American Express and Costco Wholesale Canada will not be renewed when it expires” on Dec. 31, the company said today in an e-mail to Canadian customers. The message was attributed to Lorelle Gilpin, vice president of marketing and membership for Costco…

  • Play

    What the Fed Meeting Means for Bonds

    Janet Yellen & Co. are expected to hint at their timetable for raising interest rates. Here's how investors should prepare ahead of the meeting.

    WSJ Live
  • Billionaire Investor Says Chinese People Work Harder And Western Companies Could Face Deep Trouble After Alibaba IPO

    Michael Moritz, the chairman of VC firm Sequoia Capital, is a huge fan of Chinese internet companies and reiterated his enthusiasm for the Chinese market in an interview with The Wall Street Journal Wednesday. The billionaire investor described the Alibaba IPO as a “major landmark event” that is as…

    Business Insider
  • Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More

    Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More Stocks were firm on Wednesday morning ahead of the FOMC meeting outcome. Tuesday’s rally may have sparked higher interest again, and investors are looking for bargains

    24/7 Wall St.
  • 6 Things Debt Collectors Wish You Knew

    The work debt collectors do is not popular, and has become increasingly derided by those who don’t like what we do or simply don’t know the facts about debt collection. Too often, debt collection is painted with a broad brush to create a portrait that isn’t accurate, and doesn’t properly educate…
  • Fall means cool savings at

    Save big on appliances, apparel, lawn and garden, tools and more. For fun in the sun or a project in the shade, start your search at Sears.

  • Boeing may have outfoxed Musk, but it could have bigger problems

    Elon Musk is arguably one of the greatest entrepreneurial minds of the 21st Century, but he was outsized an old school aerospace giant. Boeing won the bulk of NASA’s contract for a space taxi.  One of the other companies vying for the deal is SpaceX, the company headed by Tesla’s Musk, will get a…

    Talking Numbers