SUNNYVALE, CA--(Marketwired - Apr 29, 2014) - Thinknear by Telenav (
Rather than simply identifying where a device is, Thinknear's GeoCookie focuses on location and categorization, enabling both mobile retargeting based on where the device has been in the past, as well as behavioral targeting based on location and movement patterns. For example, advertisers could use the GeoCookie to identify where a device is (in an airport) and how often it has been there, or similar locations in the recent past, to determine whether a consumer is a frequent business traveler. GeoCookie permits location-specific targeting to a very high degree of accuracy and allows for granular segmentation not possible on other platforms.
"We're thrilled to have our work recognized by the LSA," said Eli Portnoy, Thinknear general manager. "Advertisers are increasingly aware of how they can use location to their advantage to better reach their target audience in mobile marketing campaigns, and we believe that we have built the best tool to enable them to do this. This award validates our belief that our technology is filling a core need in the market."
Thinknear was one of eight winners at the Ad to Action awards ceremony, held today in Huntington Beach, California as part of the LSA|14 Conference. Other winners came from categories including implementation, ecommerce, and social media.
Thinknear is a location technology company and full-service advertising platform focused on delivering amazing mobile advertising campaigns for agencies, brands and consumers. Thinknear's platform was built from the ground up to deliver the accuracy, scale and technology required to leverage mobile location data. In mobile, precision matters, and as a division of Telenav, Thinknear leverages exclusive access to over 14 years of mobile location data. To learn more, please visit www.thinknear.com and follow @thinknear on Twitter.
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