Mon, May 28, 2012, 7:25 PM EDT - U.S. Markets closed for Memorial Day

TiVo signs data licensing agreement with AT&T AdWorks

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SymbolPriceChange
TIVO9.17-0.03
T33.690.05

TiVo Inc. (TIVO) announced it has entered into a licensing agreement with AT&T AdWorks, a digital media company within AT&T (T), which will enable TiVo to improve elements of their research and advertising inventory offerings by incorporating anonymous and aggregate AT&T U-Verse and TiVo households viewing data.

 

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