BOSTON, MA--(Marketwired - Oct 2, 2013) -
Ben Thompson, digital strategist for TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company that leverages software, advertising and creativity to deliver award-winning products and services and Jason Whitman, senior vice president of Client Services for Indeed, the #1 job site worldwide
Will host the session "Attracting Great Talent: Why Content Matters," spotlighting the use of content marketing strategy to improve recruiting and promote an attractive employment brand.
Thursday, October 3, 2013 from 4:00 p.m. until 7:00 p.m. EDT.
1000 Winter Street, 1st Floor
Registration can be accessed at:
As more recruiting and marketing strategies turn digital and converge, the most successful organizations will need to produce compelling online content that mirrors business objectives, clearly communicates core values and works to convert candidates into high-performing employees.
During "Attracting Great Talent: Why Content Matters," Ben Thompson, digital strategist for TMP Worldwide Advertising & Communications, LLC, and Jason Whitman, senior vice president of Client Services for Indeed, will explore the basics of content marketing and how it can be used to elevate the employment brand in order to reach top talent. Creating focused, well-developed content offers candidates insight into company culture and provides employers with the competitive advantage needed to hire those right-fit candidates.
Thompson and Whitman will showcase examples of organizations with compelling content and demonstrate how a content marketing strategy can better connect employers with talent. Attendees will learn how to use data and analyze trends to develop and improve content marketing strategies for recruiting.
TMP Worldwide and Indeed's evening dedicated to content will include peer networking opportunities and the informative educational session. HR and recruiting professionals, hiring managers and executives interested in learning more about implementing content marketing strategy to promote employment brand are encouraged to attend this event. To register, please visit: http://offers.indeed.com/tmp.boston.html?utm_campaign=201301Q4-MOAG-US-EVENT00022.
More people find jobs on Indeed than anywhere else. Job seekers can search millions of jobs on the web or mobile in over 50 countries. More than 100 million people each month search for jobs, post resumes, and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies (sources: SilkRoad & iCIMS). For more information, visit indeed.com.
About TMP Worldwide
TMP Worldwide is a global, tech-enabled talent acquisition company that leverages software, advertising and creativity to develop and deploy our clients' employer brands across digital, social and mobile platforms connecting candidates with employers.
This strategic mix of talent and technology allows us to serve a global client base that spans virtually all sectors of private, public, and government employers, and positions us as the organization to define the standard of measurable and cost-effective solutions to the human capital management community.