Today the Cheesecake Factory Offers Any Slice for Half Price in Celebration of National Cheesecake Day

New Lemon Meringue Cheesecake Debuts Today

Business Wire

The Cheesecake Factory:

What

Today, July 30 is National Cheesecake Day and The Cheesecake Factory® loves to celebrate in a BIG way, so they are offering guests who dine-in at any of its 170 locations on July 30 and July 31, any slice of cheesecake for half price*. As has become its annual tradition, The Cheesecake Factory will also debut its newest flavor – Lemon Meringue Cheesecake on July 30. The new Lemon Meringue Cheesecake is a lemon cream cheesecake swirled with lemon, topped with layers of lemon mascarpone mousse and ribbons of house-made meringue on a vanilla crumb crust.

 

The Cheesecake Factory is also celebrating National Cheesecake Day and guests’ affinity for taking photos with their favorite cheesecake with the ‘Say Cheesecake Contest.’ On July 30 and July 31 guests can take a photo of themselves with a slice of any of The Cheesecake Factory’s legendary cheesecakes and post it to their page on Facebook or Instagram, or tweet it along with the hashtag #SayCheesecakeContest, for a chance to win up to $4,000**. To be eligible, guests must pre-register by July 31 on saycheesecakecontest.com. The top 20 photos will be featured in a photo gallery for fan voting August 4 – 10 with the photo receiving the most fan votes being named the grand prize winner.

 
When

Wednesday, July 30, 2014 and Thursday, July 31, 2014

All day during regular business hours

 
Where

170 restaurants throughout the U.S. & Puerto Rico (dine-in only)

 
Visuals
  • Lines of guests waiting to enjoy any slice at half price.
  • The Cheesecake Factory managers available to discuss cheesecake flavors and how many slices of cheesecake they expect to serve on National Cheesecake Day.

 

For more information visit www.thecheesecakefactory.com, www.saycheesecakecontest.com or www.facebook.com/thecheesecakefactory.

 

*One slice of cheesecake per dine-in guest. Must be present. Offer valid in the U.S. & Puerto Rico only.

**Contest conditions apply. For complete eligibility requirements, how to enter, description of prizes, judging criteria, and Official Rules, visit SayCheesecakeContest.com. No purchase necessary to enter or win.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 182 full-service, casual dining restaurants throughout the U.S. and Puerto Rico, including 170 restaurants under The Cheesecake Factory® mark; 11 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, five The Cheesecake Factory® restaurants operate under licensing agreements. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. In 2014, the Company was named to Fortune magazine’s “100 Best Companies to Work For” list. To learn more about the Company, visit www.TheCheesecakeFactory.com.

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Contact:
Murphy O’Brien Public Relations
Anna Whitlow / Jenny Burke / Suzanne Davis / Marissa Girolamo
310-453-2539
Cheesecake@murphyobrien.com

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