HUNTINGTON BEACH, CA--(Marketwired - May 8, 2013) - Grupo Gallegos, a creatively-driven independent advertising and marketing agency, today announced it has been named the Latin American advertising agency of record for Toshiba America Information Systems, Inc., a world-leading diversified manufacturer, solutions provider, and marketer of advanced electronic and electrical products and systems.
Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, and Hard Drives.
"We are tremendously excited about the opportunity to help a world-leading brand like Toshiba with its strategic and creative positioning in Latin America," said John Gallegos, CEO and founder of Grupo Gallegos. "Latin America's rapidly expanding economies represent huge growth potential for companies. We are excited to support the growth and expansion of Toshiba's business in this emerging market."
As part of this new arrangement, Grupo Gallegos will be delivering creative executions, strategic planning, and media initiatives for Toshiba in Latin America. These efforts will extend to Chile, Columbia, Peru, and Central America.
About Grupo Gallegos:
Grupo Gallegos was founded in 2001 by California born John Gallegos, who was inspired to start the agency with the idea of creative marketing solutions for a multicultural audience. Grupo Gallegos leads the Hispanic market with campaigns for Comcast, The Clorox Company, California Milk Processor Board (Got Milk?), JC Penney, Valvoline, and Foster Farms, to name a few. The agency's success in revolutionizing how brands communicate with the growing Hispanic Market is due, in part, to John Gallegos's mantra: "Look for courageous clients who are willing to challenge convention." For more information, please visit us at www.grupogallegos.com, https://www.facebook.com/GrupoGallegos, https://twitter.com/GrupoGallegos, www.rainingupideas.com, and http://instagram.com/grupogallegos.
About Toshiba America Information Systems, Inc.
TAIS is comprised of five business units: Digital Products Division, Visual Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide consumer electronics products and solutions, including industry leading laptops & netbooks, LCD and LED televisions, blu-ray and DVD players, camcorders, imaging products for the security, medical and manufacturing markets, storage products for automotive, computer and consumer electronics applications, and telephony equipment and associated applications.
FOR MORE INFORMATION PLEASE CONTACT REBECCA HALDER AT 714.794.6449
- Consumer Discretionary
- Latin America