Tourism Australia Selects SDL to Boost Visitor Numbers

Enhancing the customer experience using innovative tourism marketing


SINGAPORE, SINGAPORE--(Marketwired - Apr 2, 2013) - SDL, (SDL.L) today announced that Tourism Australia has appointed SDL to help grow demand for leisure and business travel through the localisation of its web and marketing content into 17 languages on its online channels,,, YouTube and There's Nothing Like Australia App for the iTunes and Android markets.

Tourism is an economic driver of growth for Australia and to support its national marketing activities, Tourism Australia needed to partner with a language translation services provider who could provide excellent service and strong commitment.

Following a thorough assessment and evaluation of language service providers globally, who could provide high quality translation services and technology solutions to scale and within stringent requirements, SDL was chosen for its superior translation quality, translation and quality assurance processes and technology solutions at a competitive cost.

"Following a thorough evaluation it was evident that SDL is our ideal partner for the future," said Barbara Durance, Editor at Tourism Australia. "A track record of delivery with dedicated, skilled resources, a strong strategic focus on processes, quality and continuous improvement and a visionary approach to technology confirmed our decision."

The SDL solution for Tourism Australia includes market-leading language services for project management, terminology identification, in-country translation and quality assurance, translation management software SDL Translation Management System® and Trados Studio®.

"With an extensive global audience, Tourism Australia needed to communicate in a consistent manner at all times," said Richard Delanty, VP Sales & Operations, Asia. "We're delighted to say we've increased the quality and consistency of translation, reduced costs and accelerated the time-to-market for their translated content, enhancing online customer experience and engagement."

Click this link to read more about the SDL solution for Tourism Australia.

About SDL

SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony.

SDL Singapore
Bhagwat Pant
+65 63397282
SDL Corporate Headquarters
Vicky Ryce
+44 7792 662213

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