SAN JOSE, CA and CINCINNATI, OH--(Marketwired - Sep 27, 2013) - TiVo Research and Analytics, Inc. (TRA), the largest provider of single-source TV viewing and purchase data for advertisers and networks, and dunnhumbyUSA, the world's leading customer science company, today announced that they have expanded their existing relationship with the signing of an exclusive partnership agreement.
This exclusive deal enables both companies to better serve consumer packaged goods (CPG) advertisers with co-operative ROI analytics delivery and the inclusion of over 90 additional CPG categories and dunnhumbyUSA's shopper segments, including Hispanic shoppers, into TRA's advertising optimization platform -- Media TRAnalytics®. dunnhumby and TRA have worked to refine their offering over the past 2 years and have agreed to exclusively offer this solution to the CPG and media marketplace.
TRA and dunnhumbyUSA marry set-top-box TV viewing data from 4.4 million households with the grocery purchases of over 60 million households, enabling CPG advertisers to measure the true sales impact of TV advertising and optimize media plans for improved ROI. By having the largest syndicated single source database, TRA's best-of-breed solution coupled with the dunnhumby insights enables brands of all sizes to action their media plans in all networks.
"Our legacy partnership with dunnhumbyUSA created an unmatched solution for naturally occurring, single-source TV viewing and grocery purchase data. Now, by virtue of our strengthened alliance, we are able to offer our customers additional product categories and insightful price sensitivity and shopper lifestyle segments, such as 'Splurge and Save,' 'Grab and Go' and 'Watching The Waistline'," said Bob Meyers, President and COO of TRA. "dunnhumbyUSA and TRA have a unique partnership with very close organizational ties and, as such, we know they are a best-in-breed data provider. TRA is privileged to further expand our relationship with dunnhumbyUSA and we are confident our customers will benefit from enhanced solutions."
"The dunnhumbyUSA philosophy is to put the customer at the center of every decision and our partnership with TRA enables us to do just that. Together we enable our customers to make informed TV media buys that help drive sales and improve ROI. Today's announcement with TRA symbolizes a continued confidence in our solution and is the result of a growing demand from the marketplace," said Stuart Aitken, CEO of dunnhumbyUSA.
About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (
About TiVo Inc.
Founded in 1997, TiVo Inc. (
TiVo, the TiVo Logo, TRAnalytics and The Right Audience, are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
dunnhumby is the world's leading customer science company. We analyze data and apply insights from more than 400 million customers across the globe to create better customer experiences and build loyalty. Our insights and strategic process help clients create competitive advantage and enjoy sustained growth. dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. dunnhumby employs more than 2,000 employees in offices throughout Europe, Asia and the Americas, and serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy's, PepsiCo and Procter & Gamble. For more information, please visit us at www.dunnhumby.com.