Trainer Communications Hosts RSA Conference 2013 Security Never Sleeps Event

Cyber-Security Companies to Learn How to Add Impact to Marketing Messages

Marketwired

PLEASANTON, CA--(Marketwire - Feb 21, 2013) - Trainer Communications, an integrated marketing and public relations provider with a dedicated cybersecurity team, today announced that during RSA Conference 2013 it will host the third consecutive Security Never Sleeps (SNS) event. The luncheon panel will provide IT security vendors with direct access to leading members of the media, analyst and enterprise security executive communities, a "how to" lesson in delivering compelling and impactful marketing and media messages, and with an inside look at what motivates technology purchasing and influencer audiences.

Panelists include C-level security executives from Fortune 500 companies, as well as tier-one journalists and analysts. During the event, panelists will provide their views and opinions on what effective marketing and public relations is, and respond to questions from the audience. Before and after the panel discussion, attendees will have an opportunity to interact with panelists, network with other guests and speak with members of Trainer Communications' Cybersecurity marketing and PR team.

"Security products and services vendors and research providers know better than anyone that security never sleeps. Products, services, discoveries and attacks are announced around the clock, 24/7, and every competitor is in overdrive -- rushing to let the market know that it has responsive solutions," said Joe Franscella, Trainer Communications Cybersecurity Team director. "By leveraging Trainer's combined expertise and through participation in our events, security marketing executives gain an advantage in the security marketshare knife fight."

Security Never Sleeps is being held Wednesday, Feb. 27, noon to 2 p.m. PST at Cafe LuLu, just one block away from the Moscone Center. To register please contact the Trainer security team: security@trainercomm.com. Please include your name, title, company name and business contact information.

About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, telecommunications, enterprise software, networking, and consumer industries. Trainer represents industry leaders and high-growth technology companies that recognize visibility is critical to meet business objectives. Trainer is the only agency that guarantees quantifiable results with its Metrics Matterâ„¢ methodology. Established in 1995, Trainer has represented more than 300 companies. Based in Silicon Valley with worldwide coverage, the agency has received numerous prestigious national awards, including Bulldog Awards, the PRSA Silver Anvil and Bronze Anvil Awards, the MarCom Gold Awards, the Iron Sabre Award, the National Videographer Awards, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit www.trainercomm.com.

Contact:
Media
Angel Badagliacco
Trainer Communications
925-271-8216
security@trainercommunications.com
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