LOS ANGELES--(BUSINESS WIRE)--
Transamerica Retirement Services announced today that it received six STAR Awards for communications at the Mutual Fund Education Alliance’s (MFEA) annual awards ceremony, recently held in Chicago, Illinois.
Each year, the MFEA, a national trade association for mutual fund marketers and distributors, recognizes the best marketing and communications campaigns tailored to shareholders, advisors, plan participants and the investing public. Winners receive awards for communications in Retail, Advisor and Plan Participant categories.
Individual winners are presented STAR Awards for Excellence in specific categories for marketing and communications efforts tailored to key audience groups. The highest honors, Overall STAR Awards, are then presented to companies for outstanding achievement in their overall efforts, engaging different key audiences based on assets under management.
Transamerica received STAR Awards in the following medium asset level categories:
- Overall Communications, Plan Participants
- Digital Communications, Plan Participants: “Worth a Look” Newsletter
- Plan Participant Program Campaign: RENEW Your Commitment to Retirement Planning
- Plan Sponsor Communications: Annual Retirement Plan Review
- Retirement Communications, Plan Participants: 401(k) Day
- Social Media Campaign, Advisors: Three-Part Social Media Webinar Series for Financial Advisors and Third Party Administrators
“Transamerica does a fantastic job of effectively delivering important retirement messages to plan participants in a clear and concise manner, using inviting, fun designs,” noted one STAR Awards judge regarding the Overall Communications, Plan Participants category. “[They are] clearly the overall winner in this category.”
“We are honored to receive MFEA’s highest award for overall excellence in plan participant communications,” said Stig Nybo, president of pension sales and distribution for Transamerica Retirement Solutions. “Transamerica is focused on helping Americans prepare for a successful retirement, and effective communication is a critical tool in this effort. We are honored that the MFEA has validated the quality of our retirement plan participant communications with these awards.”
About Transamerica Retirement Services
“Transamerica” or “Transamerica Retirement Services” refers to Transamerica Retirement Solutions Corporation. Transamerica designs customized retirement plan solutions to meet the unique needs of small- to mid-sized businesses. Transamerica and its affiliates service more than 17,0001 retirement plans totaling more than $20 billion1 in assets. For more information about Transamerica, please refer to www.TA-Retirement.com.
1As of December 31, 2011.
Joseph Campbell, 415-222-9944