Tremor Video announced it has launched VideoHub Connect, a bidding and buying feature now available through its end-to-end video advertising platform, VideoHub for Advertisers. VideoHub Connect allows advertisers and agencies for the first time to programmatically buy video based on effectiveness, using extensive brand performance analytics. Finally marketers can demand more from programmatic buying than just reach and price. VideoHub Connect will partner with premium streaming video publishers, video ad exchanges/networks and video sell side platforms to deliver breakthrough results to marketers. Initial video inventory supply partners include DoubleClick Ad Exchange, LiveRail, SpotXchange and the Tremor Video media network.
- Arts & Entertainment