GIBRALTAR /MarketersMedia/ - Trophy Slots launched on the 17th April 2012 and was the first free slots game on Facebook to incorporate level based game play elements, including featured Bonus Levels designed to aid player progression through the game. Since then, Trophy Slots has set itself apart from other free casino applications in multiple ways, from the provision of exclusive slots games, to unique promotions and engaging social contests.
“We are thrilled to be celebrating the first birthday of Trophy Slots this week. We have made fantastic progress over the past year and are looking forward to developing more innovative features, releasing new slots games and continuing to improve the application over the coming months”, said John Svensson, Head of Product Development.
In May last year, Trophy Slots began to implement its crowd-sourcing strategy, using community contests and questionnaires to help design game play and deliver a more engaging social slots experience. The first competition of this kind involved asking players to come up with designs for new levels within the game. With thousands of entries submitted, player Andrew True was eventually announced as the winner, with his design for the new level, Double Up.
Trophy Slots showed its commitment to delivering players with new and exciting content with the addition of 3 brand new games in July. Since then, the application has grown to include 18 different slots games, each featuring a mathematically unique back end to deliver a totally engaging game play experience.
Since its launch, Trophy Slots has established itself as offering the best value to social slots players on Facebook. Its revolutionary coin purchase system was released in August, giving increased value to players as they progress through the game, thus rewarding loyal customers and increasing brand loyalty.
Later the same month, the Trophy Slots team pioneered the very first World Series of Gifting on Facebook, with the aim of motivating highly social groups of players to compete by sending gifts to their friends. The contest was a great success, seeing increased social behaviour from casual segments of players and thousands of gifts sent over the course of the series. A second, team edition of the contest was run in October.
“We have a range of promotions running in the Community this week, including the chance for players to choose which one of the Trophy Slots team they would like to see get a cake in the face! We’re having a lot of fun with our birthday week and are looking forward to celebrating with all of our customers”, said Joey Steel, Community Manager.
Trophy Slots is a free-to-play casino application on Facebook, focused on driving revenue and maximizing ROI by utilizing a highly targeted approach to player acquisition. The social slots app is available to play now at: https://apps.facebook.com/trophyslots
Visit http://www.trophyslots.com for more information.
Name: Lulu Jones
Organization: Trophy Slots
Via MarketersMedia.com Press Release Distribution. Source: http://marketersmedia.com/trophy-slots-celebrates-1-year-since-the-social-casino-app-launched-on-facebook/9985
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