Truli Signs Agreement With Premium Mobile Video Ad Network AdColony

Truli Set to Further Monetize Its Growing Mobile Inventory

Marketwired

LOS ANGELES, CA--(Marketwired - Apr 22, 2013) - Truli Media Group, Inc. (OTCQB: TRLI), parent company of Truli, a global faith-based & family friendly media content platform and social community hub, today announced that it has signed an agreement with AdColony, a leading mobile video advertising and monetization platform whose proprietary Instant-Play™ HD video ad technology serves video ads instantly on the most popular apps in the world across Apple's iOS and Google's Android platforms.

"AdColony's SDK allows Truli to provide the highest quality ad experience for our users while enhancing our ability to engage and monetize our mobile audience at scale," said Michael Jay Solomon, Chairman of Truli Media Group. "This is key considering the recent growth in Truli's content, fan base and revenue, as AdColony's app developer tools and services provide us with ways to maximize our audience and revenue growth while gaining insight needed to continuously optimize our content and advertising offerings."

AdColony works with premium mobile app publishers like Truli to monetize their content with HD video ads and with Fortune 500 advertisers to deliver campaigns to mobile audiences. AdColony's network is comprised of leading apps in high engagement categories like music, entertainment, social, news and gaming, providing a targeted mobile consumer to advertisers and a premium monetization experience to publishers.

About Truli
Truli offers a unique distribution platform focused on Christian and family-friendly content that is free for users to view, interact and engage with on any mobile apparatus such as tablets, phones, smart TV, etc. Truli is free for ministries as many additional sermons are delivered weekly, as well as music videos, film/television content, sports, comedy and educational material. Truli offers a single platform that is flexible and easy to access to connect users, enabling the delivery of relevant and family content to the Evangelical community market of 100+ million people in the U.S. (and 700+ million outside the U.S.) representing $4.3 billion of annual gross industry sales in the U.S. alone.

About AdColony
Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony's proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple's iOS and Google's Android platforms. AdColony's reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony's app developer tools and services provide publishing partners with ways to maximize audience and revenue growth while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle and New York.

Safe Harbor Statement
This news release contains statements that involve expectations, plans or intentions (such as those relating to future business or financial results, new features or services, or management strategies) and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. These statements are forward-looking and are subject to risks and uncertainties, so actual results may vary materially. You can identify these forward-looking statements by words such as "may," "should," "expect," "anticipate," "believe," "estimate," "intend," "plan" and other similar expressions. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors not within the control of the company. The company cautions readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. The company disclaims any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events.

Contact:


Truli Investor Relations

Chuck Arnold
386.409.0200
Email Contact
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